{"id":750,"date":"2022-01-13T08:58:21","date_gmt":"2022-01-13T08:58:21","guid":{"rendered":"https:\/\/brandnewgalaxy.com\/?p=750"},"modified":"2023-09-05T12:21:55","modified_gmt":"2023-09-05T12:21:55","slug":"pathfinder-23-joins-the-amazon-advertising-partner-network-what-does-that-mean-for-clients","status":"publish","type":"post","link":"https:\/\/987654321.space\/bng-newpage-wp\/pathfinder-23-joins-the-amazon-advertising-partner-network-what-does-that-mean-for-clients\/","title":{"rendered":"Pathfinder 23 Joins the Amazon Advertising Partner Network: What Does That Mean for Clients?"},"content":{"rendered":"

In 2021, Pathfinder 23 became an official member of the Amazon Advertising Partner Network, solidifying its status as Amazon experts and expanding the ranks of official Amazon partners under the\u00a0Brand New Galaxy<\/a>\u00a0umbrella.<\/p>\n

\u201cIt\u2019s great to have this confirmation of our expertise on Amazon, because we\u2019ve been working on Amazon since our organization began, and we have people at Pathfinder working in almost every market on Amazon,\u201d said Ada Wachowska, head of Amazon and media buying at Pathfinder 23. \u201cWe are indeed Amazon experts, and to have that affirmation directly from the source is wonderful.\u201d<\/p>\n

How Will Membership in the Amazon Advertising Partner Network Benefit Pathfinder 23?<\/h3>\n

According to Amazon<\/a>, the Advertising Partner Network is designed for \u201cagencies and tool providers that offer a broad range of products, services, and areas of expertise to support advertiser needs. Whether you specialize in an advertising product or offer advertising services, you can join the Partner Network to learn more about new products, access training and resources, as well as manage your Amazon Advertising business.\u201d<\/p>\n

Whether you\u2019re dealing with Amazon in the U.S. or Europe, one global constant appears to be a general lack of transparency: it\u2019s difficult to find definitive answers for seemingly simple questions. Being part of the Amazon Advertising Partner Network provides agencies direct access to the most comprehensive library of information offered by Amazon, which can be an invaluable resource for answering client questions with researched and meaningful answers.<\/p>\n

\u201cWith Amazon, the knowledge base is so huge and scattered that it can be hard to get clear answers,\u201d Wachowska said. \u201cSometimes different sources have different answers on Amazon, so it\u2019s good that we have these resources now. There are manuals, PDF materials, pitch decks, and many more resources made for agencies and tool providers, and they are more advanced than what you would find in Vendor Central, Seller Central, or Advertising.\u201d<\/p>\n

How Will AAPN Membership Further Pathfinder 23\u2019s Client-Centric Mission?<\/h3>\n

With a staff of more than 200 individuals sharing skill sets honed in 18 different countries, Pathfinder 23 excels in connecting top brands with consumers. They achieve success by looking at their clients\u2019 needs with as wide a perspective as possible.<\/p>\n

\u201cWe want to work for the whole organization,\u201d Wachowska said. \u201cOur goal is to be a partner, to provide clients the services that will be the most helpful for them, that will maximize their potential, that will help them to overcome any challenges they may have, and for the results to be profitable and effective and something that they will be happy with. Ours is a very hands-on approach.\u201d<\/p>\n

As a member of the Amazon Advertising Partner Network, Pathfinder 23 now has more tools at its disposal to address each of its clients\u2019 unique needs.<\/p>\n

\u201cWe work with clients on many different Amazon scopes,\u201d Wachowska said. \u201cSome clients are very hands-off, and we say, \u2018Just give us the keys to your kingdom and we\u2019ll take over the whole performance from end to end.\u2019 But sometimes they have more specific needs from Amazon Advertising projects, content projects, or analytical projects. So, it\u2019s great that now we can have more direct contact with Amazon, and access more advanced resources that we can use to further support our clients.\u201d<\/p>\n

What Does it Mean for Pathfinder 23 to Be a \u201cPartner\u201d to Clients?<\/h3>\n

Just as Pathfinder 23 is now an official partner with Amazon, Wachowska and the Pathfinder 23 team strive for a true partnership with their clients.<\/p>\n

\u201cAt the core of Pathfinder 23, we want to be a business partner to the brands we work with,\u201d said Wachowska. \u201cWe get involved and try to understand what the client\u2019s bigger objective is and what their long-term goals are, and to build a strong relationship between us and them. We like to think we are taking each client on an e-commerce journey, guiding them through a vast environment, helping them achieve their goals. Being that business partner is very important to us.\u201d<\/p>\n

That focus on collective knowledge and collaboration is part of what it means to be an Amazon expert. \u201cAn expert can help a client truly understand the topic that is challenging them and understands how they can support the client in that particular area,\u201d Wachowska said. \u201cIt\u2019s someone that the client can completely trust with giving them the keys to the kingdom, as I said, and also that can help clients explore new Amazon options that might be interesting to them, that knows how to be best in class, and how to maximize the performance of the platform.\u201d<\/p>\n

A multi-talented team such as Pathfinder is essential for navigating the scale of the Amazon platform with true, comprehensive expertise. \u201cWe have experts on many different Amazon topics, which is our strength,\u201d Wachowska said. \u201d We have experts in product content, Amazon SEO, advertising, data analytics, business intelligence, and data visualization. We love to invent new solutions and ways to be more effective for us and our clients. We have so many people in Pathfinder that can really, fully support our clients with their knowledge\u2014deep knowledge about vastly different areas of a platform that is so wide and so big. The most important conclusion is: We love what we do. We\u2019re passionate about e-commerce and Amazon, and we\u2019re excited about what\u2019s next.\u201d<\/p>\n

by: Jeff Kirby<\/strong><\/p>\n

This interview is part of a\u00a0blog series highlighting the extensive e-commerce expertise and\u00a0thought leadership throughout Brand New Galaxy \u2013 provided by content26.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

In 2021, Pathfinder 23 became an official member of the Amazon Advertising Partner Network, solidifying its status as Amazon experts and expanding the ranks of official Amazon partners under the\u00a0Brand New Galaxy\u00a0umbrella. \u201cIt\u2019s great to have this confirmation of our expertise on Amazon, because we\u2019ve been working on Amazon since our organization began, and we have people […]<\/p>\n","protected":false},"author":6,"featured_media":949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nPathfinder 23 Joins the Amazon Advertising Partner Network: What Does That Mean for Clients? - Brand New Galaxy<\/title>\n<meta name=\"description\" content=\"Pathfinder 23 Joins the Amazon Advertising Partner Network: What Does That Mean for Clients? 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