{"id":755,"date":"2022-01-13T09:11:46","date_gmt":"2022-01-13T09:11:46","guid":{"rendered":"https:\/\/brandnewgalaxy.com\/?p=755"},"modified":"2023-08-31T14:12:53","modified_gmt":"2023-08-31T14:12:53","slug":"navigating-global-e-commerce","status":"publish","type":"post","link":"https:\/\/987654321.space\/bng-newpage-wp\/navigating-global-e-commerce\/","title":{"rendered":"Navigating Global E-Commerce"},"content":{"rendered":"

For global brands, navigating the differences between North American and European markets is an ever-evolving challenge, particularly when it comes to e-commerce.<\/p>\n

When\u00a0Frank Carvalho joined Brand New Galaxy<\/a>\u00a0(BNG) as managing director of BNG Amsterdam in December 2020, he brought with him decades of experience in brand marketing and advertising communications across North American, European, and Asia Pacific markets. That wide-ranging knowledge brings invaluable insight to BNG, which supplies global and local services to more than 200 clients in 29 languages.<\/p>\n

E-Commerce Leadership in North America and Europe<\/h3>\n

Carvalho is now utilizing his multifaceted expertise to fuel growth and innovation across these markets. \u201cIn the U.S., things are simpler in the sense that you can say, I develop my content, I deliver it to the top e-retailers, and I\u2019m done,\u201d Carvalho said in a 2021 interview. \u201cThe complications you run into there are more about volume than anything else.\u201d<\/p>\n

The European market, conversely, is defined by its variation: a wide variety of languages, retailers, content formats, delivery formats, payment options, platforms, and more. \u201cImagine that the 50 states were actually 50 different countries with 50 different languages,\u201d Carvalho said. \u201cThen imagine trying to deliver to different e-commerce platforms in each country, and there isn\u2019t an Amazon in each one, but there are three different Amazon-like companies that are not interconnected at all. This is what Europe is like.<\/p>\n

\u201cIn Europe, it is all about focused success,\u201d he continued. \u201cBecause of the fragmentation of the markets, we help drive clients\u2019 ROI by helping them focus on the products, e-retailers, and markets that drive impactful commerce. Sometimes it is not about being everywhere with everything but about choosing what makes sense for the business.\u201d<\/p>\n

Carvalho is always on the lookout for points of meaningful collaboration and cooperation where a global company like Brand New Galaxy can leverage its strong relationships with brands and e-commerce platforms to build bridges and create value for partners. As an affiliate of digital marketing and communications company The Stagwell Group, for example, BNG collaborates with other Stagwell affiliates to bring new e-commerce and production capabilities to the table. This creates a universally beneficial situation for marketers, Stagwell agencies, and Brand New Galaxy alike.<\/p>\n

In Global E-Commerce, Integration Fosters Innovation<\/h3>\n

In both U.S and European markets, brands must get high-quality product content on to various online retailers, but in Europe, they must also closely monitor results and apply any learnings across the disparate channels. Though grappling with a fragmented European market can be difficult, Carvalho points out the positive side: that fragmentation encourages brands to be flexible, innovative and adaptive, and to focus on their priorities.<\/p>\n

\u201cOften, when you\u2019re dealing with all this fragmentation across Europe, the innovation is going to come from figuring out how you connect those fragments,\u201d he said. \u201cWhere are the possibilities to streamline things to make them more integrated, more seamless, to make the actual work happen more easily?\u201d<\/p>\n

An important innovation by Brand New Galaxy is\u00a0Synthrone<\/a>, an all-in-one solution for seamless brand communications and analytics. Synthrone provides everything from creative to delivery to data, making global e-commerce, and learning across markets, much easier.<\/p>\n

\u201cWhen you\u2019re looking at running a global business or a regional business, or even just a multi-market business, you need to have a modular platform that sits over those multiple markets so that the decision-makers have enough information to take action,\u201d Carvalho said. \u201cIt\u2019s challenging when you\u2019re overseeing many markets to see which market is at what point in their e-commerce evolution.\u201d<\/p>\n

For example, Carvalho said, if a brand is doing one thing well in one market, how do they take that learning and pass it over to the next country that\u2019s not doing as well in that area?<\/p>\n

\u201cA dashboard that can collect and track a huge amount of information becomes more and more important for the regional-global players to make investment decisions, to make decisions on what works and what doesn\u2019t,\u201d he said. \u201cSo, that fragmentation helps us innovate and develop products that help both marketers and us at Brand New Galaxy make well-informed decisions. Our modular and scalable Synthrone platform is one such innovation.\u201d<\/p>\n

What Does the Future of Global E-Commerce Hold?<\/h3>\n

\u201cMy career has always pivoted on the latest innovations, on \u2018where are the next five years going?’\u201d Carvalho said. \u201cI did that with the development of the internet, I did it with CRM [customer relationship management] and permission-based marketing. I did that with social media, and now I\u2019m doing that here with e-commerce. This will lead to things like AR [augmented reality] and VR [virtual reality] and other machine-learning projects that enhance a marketer\u2019s ability to drive their business forward. It leads us into new areas like gaming, enhanced delivery systems, one-click commerce, voice commerce, and so many things we are exploring with our data science teams. These are all things that I want to be involved in.\u201d<\/p>\n

Carvalho is looking five years ahead, but he\u2019s also thinking at the speed of e-commerce, which seems to evolve minute by minute.<\/p>\n

\u201cI think the next questions are going to be, how do you make checkout easier? How do you incorporate voice into the purchase funnel within e-commerce? How does your virtual environment integrate with the real environment?\u201d Carvalho said. \u201cThere are a lot of areas yet to be explored, and it\u2019s also about how the technology is going to develop into those areas. You\u2019ll see advancements in payment and more competition within the delivery systems. You\u2019re going to look at how you break down silos within e-commerce, and how they are broken down within companies.\u201d<\/p>\n

The future of innovation in e-commerce is wide open and dynamic, particularly as the COVID-19 pandemic has shifted consumers\u2019 online shopping habits forever. \u201cWhat\u2019s most important for brands nowadays is: how does e-commerce play a role within your branding when you\u2019re launching a product?\u201d Carvalho said. \u201cWhat does that launch look like within e-commerce? Those types of innovations that smooth out the process, that become more customized, those are going to be the innovations that will last long into the future.\u201d<\/p>\n

by: Elizabeth Olmsted\u00a0<\/strong><\/p>\n

This interview is part of a\u00a0blog series highlighting the extensive e-commerce expertise and\u00a0thought leadership throughout Brand New Galaxy \u2013 provided by content26.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

For global brands, navigating the differences between North American and European markets is an ever-evolving challenge, particularly when it comes to e-commerce. When\u00a0Frank Carvalho joined Brand New Galaxy\u00a0(BNG) as managing director of BNG Amsterdam in December 2020, he brought with him decades of experience in brand marketing and advertising communications across North American, European, and Asia Pacific markets. […]<\/p>\n","protected":false},"author":6,"featured_media":940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nNavigating Global E-Commerce - Brand New Galaxy<\/title>\n<meta name=\"description\" content=\"Navigating Global E-Commerce Read here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/987654321.space\/bng-newpage-wp\/navigating-global-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Navigating Global E-Commerce - Brand New Galaxy\" \/>\n<meta property=\"og:description\" content=\"Navigating Global E-Commerce Read here!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/987654321.space\/bng-newpage-wp\/navigating-global-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Brand New Galaxy\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-13T09:11:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-31T14:12:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/987654321.space\/bng-newpage-wp\/wp-content\/uploads\/2022\/01\/Frank_c.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sebastian Umi\u0144ski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sebastian Umi\u0144ski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/987654321.space\/bng-newpage-wp\/navigating-global-e-commerce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/987654321.space\/bng-newpage-wp\/navigating-global-e-commerce\/\"},\"author\":{\"name\":\"Sebastian Umi\u0144ski\",\"@id\":\"https:\/\/987654321.space\/bng-newpage-wp\/#\/schema\/person\/99ae1dffc7b4d5fea7f8f6335383cbce\"},\"headline\":\"Navigating Global E-Commerce\",\"datePublished\":\"2022-01-13T09:11:46+00:00\",\"dateModified\":\"2023-08-31T14:12:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/987654321.space\/bng-newpage-wp\/navigating-global-e-commerce\/\"},\"wordCount\":1054,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/987654321.space\/bng-newpage-wp\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/987654321.space\/bng-newpage-wp\/navigating-global-e-commerce\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/987654321.space\/bng-newpage-wp\/navigating-global-e-commerce\/\",\"url\":\"https:\/\/987654321.space\/bng-newpage-wp\/navigating-global-e-commerce\/\",\"name\":\"Navigating Global E-Commerce - Brand New Galaxy\",\"isPartOf\":{\"@id\":\"https:\/\/987654321.space\/bng-newpage-wp\/#website\"},\"datePublished\":\"2022-01-13T09:11:46+00:00\",\"dateModified\":\"2023-08-31T14:12:53+00:00\",\"description\":\"Navigating Global E-Commerce Read here!\",\"breadcrumb\":{\"@id\":\"https:\/\/987654321.space\/bng-newpage-wp\/navigating-global-e-commerce\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/987654321.space\/bng-newpage-wp\/navigating-global-e-commerce\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/987654321.space\/bng-newpage-wp\/navigating-global-e-commerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/987654321.space\/bng-newpage-wp\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Navigating Global E-Commerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/987654321.space\/bng-newpage-wp\/#website\",\"url\":\"https:\/\/987654321.space\/bng-newpage-wp\/\",\"name\":\"Brand New Galaxy\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/987654321.space\/bng-newpage-wp\/#organization\"},\"alternateName\":\"BNG\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/987654321.space\/bng-newpage-wp\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/987654321.space\/bng-newpage-wp\/#organization\",\"name\":\"Brand New Galaxy\",\"alternateName\":\"BNG\",\"url\":\"https:\/\/987654321.space\/bng-newpage-wp\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/987654321.space\/bng-newpage-wp\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/brandnewgalaxy.com\/wp-content\/uploads\/2023\/07\/ogimage.png\",\"contentUrl\":\"https:\/\/brandnewgalaxy.com\/wp-content\/uploads\/2023\/07\/ogimage.png\",\"width\":1200,\"height\":630,\"caption\":\"Brand New Galaxy\"},\"image\":{\"@id\":\"https:\/\/987654321.space\/bng-newpage-wp\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/987654321.space\/bng-newpage-wp\/#\/schema\/person\/99ae1dffc7b4d5fea7f8f6335383cbce\",\"name\":\"Sebastian Umi\u0144ski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/987654321.space\/bng-newpage-wp\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/65ae40adf4e77f9069575ac8587929caea434ef6e15e2163b1de89e1467c691c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/65ae40adf4e77f9069575ac8587929caea434ef6e15e2163b1de89e1467c691c?s=96&d=mm&r=g\",\"caption\":\"Sebastian Umi\u0144ski\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Navigating Global E-Commerce - Brand New Galaxy","description":"Navigating Global E-Commerce Read here!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/987654321.space\/bng-newpage-wp\/navigating-global-e-commerce\/","og_locale":"en_US","og_type":"article","og_title":"Navigating Global E-Commerce - Brand New Galaxy","og_description":"Navigating Global E-Commerce Read here!","og_url":"https:\/\/987654321.space\/bng-newpage-wp\/navigating-global-e-commerce\/","og_site_name":"Brand New Galaxy","article_published_time":"2022-01-13T09:11:46+00:00","article_modified_time":"2023-08-31T14:12:53+00:00","og_image":[{"width":1201,"height":629,"url":"https:\/\/987654321.space\/bng-newpage-wp\/wp-content\/uploads\/2022\/01\/Frank_c.png","type":"image\/png"}],"author":"Sebastian Umi\u0144ski","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sebastian Umi\u0144ski","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/987654321.space\/bng-newpage-wp\/navigating-global-e-commerce\/#article","isPartOf":{"@id":"https:\/\/987654321.space\/bng-newpage-wp\/navigating-global-e-commerce\/"},"author":{"name":"Sebastian Umi\u0144ski","@id":"https:\/\/987654321.space\/bng-newpage-wp\/#\/schema\/person\/99ae1dffc7b4d5fea7f8f6335383cbce"},"headline":"Navigating Global E-Commerce","datePublished":"2022-01-13T09:11:46+00:00","dateModified":"2023-08-31T14:12:53+00:00","mainEntityOfPage":{"@id":"https:\/\/987654321.space\/bng-newpage-wp\/navigating-global-e-commerce\/"},"wordCount":1054,"commentCount":0,"publisher":{"@id":"https:\/\/987654321.space\/bng-newpage-wp\/#organization"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/987654321.space\/bng-newpage-wp\/navigating-global-e-commerce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/987654321.space\/bng-newpage-wp\/navigating-global-e-commerce\/","url":"https:\/\/987654321.space\/bng-newpage-wp\/navigating-global-e-commerce\/","name":"Navigating Global E-Commerce - Brand New Galaxy","isPartOf":{"@id":"https:\/\/987654321.space\/bng-newpage-wp\/#website"},"datePublished":"2022-01-13T09:11:46+00:00","dateModified":"2023-08-31T14:12:53+00:00","description":"Navigating Global E-Commerce Read here!","breadcrumb":{"@id":"https:\/\/987654321.space\/bng-newpage-wp\/navigating-global-e-commerce\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/987654321.space\/bng-newpage-wp\/navigating-global-e-commerce\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/987654321.space\/bng-newpage-wp\/navigating-global-e-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/987654321.space\/bng-newpage-wp\/"},{"@type":"ListItem","position":2,"name":"Navigating Global E-Commerce"}]},{"@type":"WebSite","@id":"https:\/\/987654321.space\/bng-newpage-wp\/#website","url":"https:\/\/987654321.space\/bng-newpage-wp\/","name":"Brand New Galaxy","description":"","publisher":{"@id":"https:\/\/987654321.space\/bng-newpage-wp\/#organization"},"alternateName":"BNG","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/987654321.space\/bng-newpage-wp\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/987654321.space\/bng-newpage-wp\/#organization","name":"Brand New Galaxy","alternateName":"BNG","url":"https:\/\/987654321.space\/bng-newpage-wp\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/987654321.space\/bng-newpage-wp\/#\/schema\/logo\/image\/","url":"https:\/\/brandnewgalaxy.com\/wp-content\/uploads\/2023\/07\/ogimage.png","contentUrl":"https:\/\/brandnewgalaxy.com\/wp-content\/uploads\/2023\/07\/ogimage.png","width":1200,"height":630,"caption":"Brand New Galaxy"},"image":{"@id":"https:\/\/987654321.space\/bng-newpage-wp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/987654321.space\/bng-newpage-wp\/#\/schema\/person\/99ae1dffc7b4d5fea7f8f6335383cbce","name":"Sebastian Umi\u0144ski","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/987654321.space\/bng-newpage-wp\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/65ae40adf4e77f9069575ac8587929caea434ef6e15e2163b1de89e1467c691c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/65ae40adf4e77f9069575ac8587929caea434ef6e15e2163b1de89e1467c691c?s=96&d=mm&r=g","caption":"Sebastian Umi\u0144ski"}}]}},"_links":{"self":[{"href":"https:\/\/987654321.space\/bng-newpage-wp\/wp-json\/wp\/v2\/posts\/755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/987654321.space\/bng-newpage-wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/987654321.space\/bng-newpage-wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/987654321.space\/bng-newpage-wp\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/987654321.space\/bng-newpage-wp\/wp-json\/wp\/v2\/comments?post=755"}],"version-history":[{"count":2,"href":"https:\/\/987654321.space\/bng-newpage-wp\/wp-json\/wp\/v2\/posts\/755\/revisions"}],"predecessor-version":[{"id":762,"href":"https:\/\/987654321.space\/bng-newpage-wp\/wp-json\/wp\/v2\/posts\/755\/revisions\/762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/987654321.space\/bng-newpage-wp\/wp-json\/wp\/v2\/media\/940"}],"wp:attachment":[{"href":"https:\/\/987654321.space\/bng-newpage-wp\/wp-json\/wp\/v2\/media?parent=755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/987654321.space\/bng-newpage-wp\/wp-json\/wp\/v2\/categories?post=755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/987654321.space\/bng-newpage-wp\/wp-json\/wp\/v2\/tags?post=755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}