{"id":1020,"date":"2018-03-15T14:01:00","date_gmt":"2018-03-15T13:01:00","guid":{"rendered":"https:\/\/brandnewgalaxy.com\/?post_type=press-room&p=1020"},"modified":"2021-12-15T12:38:37","modified_gmt":"2021-12-15T11:38:37","slug":"coty-appoints-pathfinder-23-to-drive-core-beauty-brands-e-commerce-2","status":"publish","type":"press-room","link":"https:\/\/987654321.space\/bng-newpage\/press-room\/coty-appoints-pathfinder-23-to-drive-core-beauty-brands-e-commerce-2\/","title":{"rendered":"Coty Appoints Pathfinder 23 to Drive Core Beauty Brands E‑commerce"},"content":{"rendered":"\n

The creativity and technology company will be responsible for ten of the company\u2019s brands<\/strong>.<\/p>\n\n\n\n

Beauty manufacturing company Coty has appointed Pathfinder 23 as its global e-commerce agency.<\/p>\n\n\n\n

The brand activation agency will be responsible for end-to-end e-commerce scope, from design to content implementation across ten of the company\u2019s brands.<\/p>\n\n\n\n

Brands include: Bourjois, CoverGirl, Manhattan, Rimmel, Max Factor, Wella, Clairol, Sally Hansen, Adidas and Mass Fragrances.<\/p>\n\n\n\n

Coty will be looked after by Pathfinder 23\u2019s senior management team, led by Mark Rozycki, Pathfinder 23\u2019s Client Service Director and Szymon Domzal, VP and Managing Partner.<\/p>\n\n\n\n

Domzal said: \u201cOur ambition is to take a two-step approach to shifting all Coty Consumer Beauty brands within the global e-commerce environment.<\/p>\n\n\n\n

\u201cWe know it is possible in the spirit of a true partnership between Coty and Pathfinder 23.\u201d<\/p>\n\n\n\n

He continues: \u201cThe first step is to create extraordinary e-commerce assets for all global brands. The second is to deliver excellence in execution in local markets.\u201d<\/p>\n\n\n\n

Coty\u2019s Director of e-commerce Aur\u00e9lia Hirsinger added: \u201cWe chose Pathfinder 23 as their experience and forward-thinking approach to e-commerce makes a real difference.<\/p>\n\n\n\n

\u201cE-commerce is one of the crucial business areas we focus on globally, which is why we need a solid and flexible partner capable of delivering best-in-class solution within such a dynamically changing environment.\u201d<\/p>\n\n\n\n

<\/p>\n\n\n\n

Cosmeticsbusiness.com<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Beauty manufacturing company Coty has appointed Pathfinder 23 as its global e-commerce agency. <\/p>\n","protected":false},"featured_media":0,"template":"","format":"standard","categories":[6],"tags":[],"class_list":["post-1020","press-room","type-press-room","status-publish","format-standard","hentry","category-client"],"acf":[],"yoast_head":"\nCoty Appoints Pathfinder 23 to Drive Core Beauty Brands E‑commerce - Brand New Galaxy<\/title>\n<meta name=\"description\" content=\"Coty appoints Pathfinder 23 to drive core beauty brands e-commerce. Brand New Galaxy Press Room. 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