{"id":1421,"date":"2022-06-03T10:38:23","date_gmt":"2022-06-03T08:38:23","guid":{"rendered":"https:\/\/brandnewgalaxy.com\/?post_type=press-room&p=1421"},"modified":"2022-06-03T10:38:23","modified_gmt":"2022-06-03T08:38:23","slug":"mashreq-bank-partners-with-brand-new-galaxy-assembly-for-media-aor","status":"publish","type":"press-room","link":"https:\/\/987654321.space\/bng-newpage\/press-room\/mashreq-bank-partners-with-brand-new-galaxy-assembly-for-media-aor\/","title":{"rendered":"Mashreq Bank Partners with Brand New Galaxy\/Assembly for Media AOR"},"content":{"rendered":"\n
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Brand New Galaxy (BNG), the global marketing and technology platform, has announced today that they have secured the media remit of Mashreq Bank in the MEA region. This win comes into play as they partnered with sister agency Assembly MENA, part of Stagwell (NASDAQ: STGW) , who recently welcomed BNG into their fold. <\/p>\n\n\n\n

The partnership of BNG MEA and Assembly MENA, along with their data-driven approach to performance marketing, were a winning bet for Mashreq Bank, who were looking for a tech and data focused agency with a deep understanding of the MEA banking sector. As Mashreq\u2019s media agency, BNG\/Assembly will be responsible for integrated media, branding and performance marketing, with a special focus on driving customer acquisition across Mashreq products and services in the region.<\/p>\n\n\n\n

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Mashreq has always been a leader in its category when it comes to tech-driven banking solutions, and we are excited to be partnering in their journey to scale up data-driven growth.<\/em><\/p>\u2013 says Zubair Siddiqui, COO, BNG MEA,<\/cite><\/blockquote>\n\n\n\n

We are delighted to collaborate with BNG\/Assembly, who share our vision and forward-thinking customer centric marketing solutions focused on data, digitization, and the adoption of the latest technologies. By working together, we are confident that BNG\/Assembly will help elevate the Mashreq brand across the region.<\/em><\/p>\u2013 says Rania Nerhal – Chief Client Experience & Conduct Officer and Acting Chief Marketing Officer, Mashreq Bank<\/cite><\/blockquote>\n\n\n\n

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Mashreq are at a very exciting stage of their\u00a0growth\u00a0and we\u2019re looking forward to enhancing their brand and driving performance in their marketing. Brand New Galaxy and Assembly have come together to offer a leading suite of services and solutions combining traditional and digital media that we\u2019re confident will propel Mashreq\u2019s business to the next level<\/em><\/p>\u2013 added Kinloch Magowan, Regional Director, Assembly MENA.<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Brand New Galaxy (BNG), the global marketing and technology platform, has announced today that they have secured the media remit of Mashreq Bank in the MEA region. This win comes into play as they partnered with sister agency Assembly MENA, part of Stagwell (NASDAQ: STGW) , who recently welcomed BNG into their fold.  The partnership of […]<\/p>\n","protected":false},"featured_media":0,"template":"","format":"standard","categories":[11,6],"tags":[],"class_list":["post-1421","press-room","type-press-room","status-publish","format-standard","hentry","category-bng-mea","category-client"],"acf":[],"yoast_head":"\nMashreq Bank Partners with Brand New Galaxy\/Assembly for Media AOR - Brand New Galaxy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/987654321.space\/bng-newpage\/press-room\/mashreq-bank-partners-with-brand-new-galaxy-assembly-for-media-aor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mashreq Bank Partners with Brand New Galaxy\/Assembly for Media AOR - Brand New Galaxy\" \/>\n<meta property=\"og:description\" content=\"Brand New Galaxy (BNG), the global marketing and technology platform, has announced today that they have secured the media remit of Mashreq Bank in the MEA region. 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