E-commerce sites topped $1 billion in sales for the first time on the Friday after Thanksgiving, according to comScore, which tracks the buying behavior of 1 million online shoppers in the United States.
Black Friday sales rose 26 percent when compared with the previous year, comScore reported.
“Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world, we continue to see this shopping day become more and more prominent in the e-commerce channel, particularly among those who prefer to avoid crowds at the stores,” said comScore chairman, Gian Fulgoni in a press release.
You can read more at multichannelmerchant.com.
