I was fortunate enough to attend the 2015 IA Summit in Minneapolis this past weekend. Though I heard a lot of deeply conceptual talk all day long, every day, there are obvious parallels to what we do at content26. In fact, I think we’ll change our tagline to “customer experience agency.” Just kidding (I don’t have that kind of authority).
But listening to smart people talk about IA and UX (user experience) did remind me that our goals of making clients happy by making their product information more available, consistent, and trustworthy to consumers has a lot to do with customer experience. Want some background on IA before checking out our Twitter roundup? Read our recent interview about the customer model in IA and content strategy.
How Do We Make Sense of the Internet? IA.
Turns out, information architecture (IA) is quite a philosophical discipline. Fortunately for all of us, IA applies concepts to concrete practices and needs to make the web more organized and therefore more functional. Here are some of our highlights from the IA Summit 2015 (heavy on the pictures).
Stop thinking of websites – they are information environments @jarango #ias15 pic.twitter.com/0pUiigjCNG
— UX How (@UXHow) April 24, 2015
"Not finding information is expensive" @AdamUngstad #ias15
— Marsha Haverty (@mjane_h) April 24, 2015
Oh my god #ias15 pic.twitter.com/MAHDxyeYzP
— dan klyn (@danklyn) April 24, 2015
Re(wire)frame IA#ias15 pic.twitter.com/QyUhsplKvG
— UX How (@UXHow) April 24, 2015
As designers & information architects we want to think about the values that we embed, sustain & may not know we sustain.#ias15 #ethics
— Kaleem (@kaleemlive) April 25, 2015
We are ruined by our own biases. When making decisions, we see what we want, ignore probabilities, minimize risks that uproot hopes. #ias15
— Wendy A F G Stengel (@wendywoowho) April 25, 2015
At a con for people who love organizing, any surprise the bus tray looks like this? #ias15 pic.twitter.com/ByBolOU0nE
— content26 (@content26) April 25, 2015
This. So much. RT @srgruber: "Beautiful that doesn't work is vapid and annoying…and it's not what they paid for." –@msweeny #ias15
— Allisøn (@amubalt) April 25, 2015
Content, form, idiom, structure, craft, surface. We focus on the last 3; we should focus on the first 3. #ias15
— Wendy A F G Stengel (@wendywoowho) April 25, 2015
My notes on the #ias15 Understanding Bee with @Abby_the_IA, @danklyn and @morville. Really fun concept! pic.twitter.com/FcuqOuceok
— Jeroen Grit (@JeroenGrit) April 26, 2015
Micro content isn't just chunking. Atomized units of content constructed so they can travel independently across contexts @bramwessel #IAS15
— Factor (@factorfirm) April 25, 2015
"Approach the cognitive load of consuming and creating documentation like you would the usability of an app" –@niceux #ias15
— dennis kardys (@dkardys) April 25, 2015
#ias15 Thank you so much for the opportunity to spend a little time with all of you brilliant and kind people.
— Danlye Jones (@DanlyesArt) April 27, 2015
