Google has acknowledged the power of social media with their announcement of their “+1” button feature. Readers will be able to click the recommendation button from a site with content they like, and the results would reflect when friends or media contacts search for similar content. This new feature, some believe, could have a chilling effect on the importance of unique content–relevant, information-rich content–to search functionality. We’ll be exploring this issue over time.
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Use video games to drive traffic? Maybe! Yesterday’s launch of the Home Shopping Network’s Arcade site, where visitors earn “points” for their video game scores, is part of a trend in reward-style advertising. Businessinsider.com is reporting the same development in advertising across mobile device platforms, led by companies like Kiip, whose approach encourages users to play-for-pay. “[This] is an excellent example of where ad networks should and will be headed in the upcoming years,” writes Shawn Scheuer, author and CEO of Moolah Media.
Read the full story at businessinsider.com.
Zak Stambor over at InternetRetailer.com compiled a set of numbers that indicate rich media continues to grow in importance as a tool for online merchandising. According to an Adobe Systems report,“39 percent of marketers said multimedia product viewing was very effective’.”
Read the full story at internetretailer.com
For a lesson in good online merchandising, look no further than Laurengabrielson.com. The company has turned around sales figures by increasing its visibility in Google search results, while also tailoring the site for a more informative, rich media shopping experience. Since their changes, sales have climbed 300 percent.
Read the full story at internetretailer.com
New York Times bestselling author Peggy McColl makes a fair and useful comparison between what one looks for in a friend or mate, and what one appreciates in good marketing copy. As with most of life’s endeavors, balance is paramount to quality and success. Like an endearing personality, the best content for describing you or your product is neither shy nor cocky, passive nor pushy.
Read the full story at huffingtonpost.com.
If the customer is always right, it follows that those are good people to learn from. Tara DeMarco at Business2Community.com explores that old adage and discovers some pretty useful information about customer feedback. One of Ms. DeMarco’s most interesting findings is that, according to one online retailer, a whopping 75 percent of negative customer reviews are a result of faulty product descriptions and copy. This fact underscores the value of comprehensive, quality content merchandising–a fully knowledgeable customer is a happy, confident one.
Read the full story at business2community.com
