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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Amazon Sponsored Brands Video Brings Static Ads to Life
Always exploring new ways to catch the attention of shoppers, Amazon launched Amazon Sponsored Brands Video in full in 2020…
What Skai’s Retail Media Expansion Means for Brands
This has been a big year for Skai, known as Kenshoo prior to its rebranding in June 2021. In addition…
Kenshoo Rebrands as Skai, Changing Both Name and Mission
Kenshoo, long a well-known company in the world of search, social advertising, and retail media advertising, has rebranded as Skai,…
Are Amazon Infographics a Good Idea?
With Amazon Premium A+ upping the game for visual appeal, many brands are turning to Amazon infographics, which have text,…
Amazon Paid Search and Organic Search Should Work In Unison
From a customer perspective, looking for a product on Amazon is straightforward: Type the words describing what you’re after into…
The Importance of Optimizing Amazon Keywords in Product Listings
The perfect Amazon product listing will always be a delicate balance of form and function. Choosing useful Amazon keywords is…
Understanding the A9 Amazon Search Algorithm
Any brand hoping to improve its Amazon search ranking needs to be familiar with the site’s proprietary search algorithm: A9….
Amazon Europe Content Strategy: Optimization and Translation
In the world of e-commerce, the product page is your hardest-working salesperson. Online shoppers need content that showcases your product’s…
Amazon Europe Brand Advice: Best Practices for Advertising and Content
While Amazon has expanded steadily into Europe over the past decade, that expansion has accelerated in recent years and shows…
Product Description Word Counts: Why Length Matters for Amazon Content
Let’s face it: content is a lot of work. Between the legal teams, retailer requirements, and time and budget constraints,…
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