Today we’re bringing you the second of four excerpts from our recent content26 webinar “How to Create Effective Global Content: Translating and Localizing Product Pages.”
A Multichannel, Global Approach to Content
We encourage companies to take a multichannel approach to content creation. This means having a content strategy for the retail channels where your product-detail content will appear and tailoring that content to fit those channels. For global companies, translating and localizing product page content should also be part of this multichannel process. Incorporating translation and localization as part of a product’s messaging road map has three main advantages:
- Workflow efficiency
- Cost saving
- Messaging control
