Angela Delarmente
Crafting a Winning Digital Shopping Experience
Digital Versus Physical You’re at a big box store, hoping to purchase a new printer. With a price range in…
5 Reasons Enhanced Content Works
When it comes to selling online, the product page is the product on the shelf. And once the shopper gets to…
Walmart.com’s SEO Best Practices Pay Off
The results are in: Walmart’s product page views have more than doubled year over year since improving SEO tactics. A decade…
Why Do Omnichannel [Link Roundup]
Omnichannel is sometimes viewed as an “aspirational” content strategy, though retailers would be wise to go ahead and aim high….
Battling Choice Overload for a Better Shopping Experience
I’m one of those people who tend to disassociate in the face of abundance. If I was a superhero, “too…
Google Shopping Transitions to a Paid Platform
Today, Google officially replaces its free Product Search with a paid shopping platform. As discussed in an earlier post, the…
Amazon’s Vine.com Offers Green Products and Local Shopping
Quidsi, an Amazon-owned company, has added Vine.com to its roster of specialty e-commerce sites. Vine.com features sustainable, environmentally friendly products…
Endless.com to Join Amazon Fashion
Five years after launching, Amazon-owned site Endless.com will be will be coming to an end. The designer shoe and accessory…
WOMMA’s Suzanne Fanning: “Likes” Are Not Enough
In order for your products to succeed, you need to convince loyal customers to spread the word about your brand….
Engage and Educate Customers for Improved WOMM
Consumers are jaded. This is probably not news to you, but it’s a fact that deserves your attention. To borrow…
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