Augustin Kendall
Cashing In on the ROPO Effect [Link Roundup]
Can brick-and-mortar retailers survive the rise of the ecommerce? The answer depends largely on whether brands can adapt to their…
What Does IA Have to Do with Product-Detail Content?
The IA Summit was a whirlwind of smart people, smart ideas (see our Twitter roundup for a snapshot), and excellent…
2015 IA Summit: Twitter Roundup
I was fortunate enough to attend the 2015 IA Summit in Minneapolis this past weekend. Though I heard a lot…
How Hubba Is Building a Content Bridge: Interview
Content26 first heard about Hubba last summer when they announced their change from enterprise to a freemium business model. Permanently….
Looking for Amazon Vendor Central Help?
Every once in a while, we get a call from someone looking for help with their Amazon Vendor Central account….
ROI, Chunking, and Other Content Marketing Affairs: Interview
We’ve been crossing paths with content strategists and information architects more and more in our work to improve product content…
Product Page Credibility, Information & Design: Interview
We’ve been crossing paths with content strategists and information architects more and more in our work to improve product content…
The Customer Model of IA & Content Strategy: Interview
We’ve been crossing paths with content strategists and information architects more and more in our work to improve product content…
Amazon VC Modules Now Available in Europe
Starting January 1, 2015, Amazon Europe sites (including Germany, UK, France, Spain, and Italy) made Vendor Central modules available to vendors. Approximately 85%…
Avoid the Telephone Game with Content Blueprinting
Remember the childhood game “telephone”? You come up with a sentence and whisper it to your neighbor, who whispers it…
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