Augustin Kendall
Weekly Content Critique: Bravo Bonus Bites
Thought experiment: I have dogs. I like to feed my dogs healthy, whole food. I don’t like to feed my…
R-E-V-E-N-U-E: Win the Spelling Bee to Win the Sale
Language is not quite as natural as breathing, but it’s not far behind (unless you’re a proponent of universal grammar,…
Target’s New Site Still Missing the Mark
Target.com took its final flight from Amazon‘s nest in August after putting two years into developing an in-house retail site….
Weekly Content Critique: Mr. B’s Blake
It’s Friday. You’re tired. Here’s a small tongue-twister to wake you up: Mr. B’s Blake boot. Mr. B’s is an…
Retail Executives Decide Content Will Sell
Wayfair, the recently rebranded front of CSN Stores, has hired a magazine editor to develop their content. Apparently, they’re looking to…
Are Platforms Driving Content?
Question: Which Comes First, Content or Product? Answer: Steve Jobs. There are many, many quotes, stories, and the like you…
Weekly Content Critique: Kangaroo Patties
In our collective weekly journey across the web, we encounter all manner of product pages. The beautiful, the beastly, the…
Eye-Tracking the Panda: Which Content Wins?
Panda Points to Video Take note: Google‘s latest Panda update seems to favor video content and big brand websites, as…
Good Content is Like a Zombie Sales Associate
Content Never Quits (Just Like Zombies) Do you own The Zombie Survival Guide? If not, it’s probably because you never…
Luminate and Gamification: Rich Media and Richer Media
Game Your Way to Consumer Loyalty At the risk of suggesting that what we do is becoming obsolete–make no mistake,…
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