Augustin Kendall

Augustin joined content26 in 2011 and currently serves as the blog’s managing editor. He likes to examine the descriptive elements of prescriptive grammar, enforce sometimes-arbitrary style requirements, and cook.
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Refining Targeted Content, On and Offline

By: Augustin Kendall   |   September 21, 2011

Hey, Geo-Targeting Works Mobile marketing platform Placecast and At&T partnered to test location-specific retail messages (ShopAlerts), including coupons, offers, and…

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Social Media and Branding are Propagating

By: Augustin Kendall   |   September 15, 2011

Microsites–New Social Media Branding Paradigm? This month’s post of The Behind the Social Media Campaign Series on Mashable highlights a few good examples…

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Solicitation, the Tease, and Breaking Rules: Adults-Only Edition

By: Augustin Kendall   |   September 13, 2011

Controlling the Uncontrollable What’s the one type of content that will influence your success and that you have absolutely no…

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Remember ROPO?, Guidelines for M-Commerce, and Google Product Feeds

By: Augustin Kendall   |   September 7, 2011

Fashion Shopping Tries On the ROPO Effect Econsultancy has provided a valuable analysis of a GSI Commerce survey about the ROPO effect (research online,…

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Content Across Mediums: Many Ways to Entice Buyers

By: Augustin Kendall   |   August 31, 2011

Original Content is Where it’s At: Hard Evidence Skeptical about this thing we call “content merchandising”? For anyone who needs…

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Copywriting Builds Trust, College Students Are Failing at Google

By: Augustin Kendall   |   August 23, 2011

Copywriting Is Still Essential Fortune3 hits our nail on the head with an article outlining the importance of copywriting. They…

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By the People, For the People: Personalize Your Content

By: Augustin Kendall   |   August 16, 2011

Talk to People, Not to Websites A recent post on SEOmoz by Michael King provides great tips for link-building; it’s…

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Targeting the Kids, Long Form Isn’t Dead, and Social Media’s Buying Power

By: Augustin Kendall   |   August 10, 2011

How to Pitch to Gen Y This is not another post pushing the multi-tiered approach to content merchandising. Really. But,…

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