Augustin Kendall
Increase Conversion by Flaunting Your Style Guide
Most of us have had this experience. You’re reading a company’s site, perhaps even diving into a product page for…
How Good Grammar Wins the Sale
Language is not quite as natural as breathing, but it’s not far behind (unless you’re a proponent of universal grammar, in…
ROI and Belief in E-Commerce Content: Meetup Summary
In honor of Shop.org Summit 2014 (theme: retail’s digital rush) in late September, content26 hosted a Content Strategy Seattle meetup…
Amazon Modules: A Brave New Product Page
Amazon Vendor Central’s A+ module tool replaced self-service templates about a month ago. While it’s still in beta (whatever Amazon…
The Bullet: An Award-Winning Duo
No respectable product page is complete without a bulleted list that succinctly sums up the most important features and benefits…
Goodbye Templates, Hello Modules: Amazon A+ 2.0
Where’s My Self-Service Template, Amazon? On Tuesday morning, with little to no warning to anyone, Amazon quietly did away with the Vendor…
Essential Guide to Amazon Vendor Central Templates [Slideshow]
Almost all Amazon departments now require companies selling through Vendor Central to use A+ self-service templates to design and upload…
What Is Amazon’s Mobile Product Content Strategy?
In our most recent Amazon update, we mentioned an improvement in mobile product content. It’s about time. Amazon years ago…
Jeff Kirby on Creating Content with Webcollage
Webcollage, a content syndication company owned by Answers.com, and content26 have worked closely together for years. If you aren’t familiar,…
Marianne Sweeny: The Threshold of Duplicate Content
At content26, our standard party line has always been that unique content is worth the comparatively small increase in cost…
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