Augustin Kendall

Augustin joined content26 in 2011 and currently serves as the blog’s managing editor. He likes to examine the descriptive elements of prescriptive grammar, enforce sometimes-arbitrary style requirements, and cook.

Is Amazon Saying Goodbye to What’s in the Box?

By: Augustin Kendall   |   January 15, 2014

As Amazon marches forward with self-service templates, its newest effort to automate product page content creation, there are clear patterns…

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Mercent’s Dan Myers: Amazon Search Depends on Relevance

By: Augustin Kendall   |   January 6, 2014

While content26 isn’t an SEO firm, we are focused on making ecommerce product content as successful as it can be….

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The Year in Review at content26

By: Augustin Kendall   |   December 31, 2013

Some Things We Did in 2013 Just about a year ago, content26 tore up our Master Service Agreement with Amazon and set…

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The Social Life of Content: Summary

By: Augustin Kendall   |   December 11, 2013

MediaPlant, a Seattle-based digital communications firm specializing in presenting the business value of technology, is halfway through a series of…

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Is Google Shopping Giving Consumers the Best Results?

By: Augustin Kendall   |   December 6, 2013

It’s been a little over a year since Google Shopping transitioned to a paid model, and some consumers are not…

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Merchandising vs. Marketing: Movies

By: Augustin Kendall   |   November 12, 2013

What’s the point of a movie trailer? To get people in the theater watching the movie. Once they’re in the…

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Can Anyone Contend with Amazon?

By: Augustin Kendall   |   October 31, 2013

Walmart is among recent large retailers to try. @WalmartLabs is expanding its presence in Silicon Valley, trying to make itself attractive…

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Amazon’s Vendor Central Templates: Insider Impressions

By: Augustin Kendall   |   October 23, 2013

Amazon Vendor Central’s A+ self-service template feature is still in beta, but we’ve been using it to upload client product…

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Merchandising vs. Marketing: Therapy

By: Augustin Kendall   |   October 15, 2013

The psychoanalyst says: “We will probe your unconscious emotions and desires.” The cognitive behavioral therapist says: “You have maladaptive behaviors?…

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We Want Writers

By: Augustin Kendall   |   October 10, 2013

Writing is the heart of content26‘s work, and we are hiring! Check out our online application resource for writers. Applicants…

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