Augustin Kendall

Augustin joined content26 in 2011 and currently serves as the blog’s managing editor. He likes to examine the descriptive elements of prescriptive grammar, enforce sometimes-arbitrary style requirements, and cook.
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What To Do with All That Big Data

By: Augustin Kendall   |   October 10, 2013

The Conductor Blog calls our attention to the real purpose of big data: providing actionable insights. A newish trend in…

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The ROI of Agility and Pinterest

By: Augustin Kendall   |   October 1, 2013

Forrester analyst Martin Gill recently published a report titled “The ROI of Agile Commerce.” Agile commerce, for the uninitiated, is a…

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Google Changes Stress Quality Over Keywords

By: Augustin Kendall   |   September 24, 2013

And over quantity, of course. Two recent changes by Google reinforce the value of content written for higher purposes than…

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Storytelling: From Ohio to Netflix

By: Augustin Kendall   |   September 9, 2013

August was filled with family trips, strategy meetings, and new writer training. In one way or another, I’ve spent a…

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User Experience Lesson from Mad Men to Burrito Makers

By: Augustin Kendall   |   September 4, 2013

I’ve started rewatching Mad Men. In “Babylon” (season 1, episode 6) this simple but brilliant bit of scriptwriting comes from Freddy Rumsen (emphasis…

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Three Takes on Foursquare’s New “Sixth Sense”

By: Augustin Kendall   |   August 29, 2013

Gone are the days when you need to check in to Foursquare. Starting now, Foursquare will provide recommendations about your…

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Rakuten Invests in Online Shopping App Slice

By: Augustin Kendall   |   August 28, 2013

Rakuten recently invested a nice chunk of change in Slice, the startup behind an e-commerce app that uses data from…

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Boom and Bust: InStyle Expands to Branded Product

By: Augustin Kendall   |   August 21, 2013

A thoughtful post on Search Engine Land discussed the issue of similar content in search engine results (different than the…

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New Amazon Feature Is Not Friendly to Brands

By: Augustin Kendall   |   August 20, 2013

Walmart‘s continued efforts to integrate e-commerce with its physical stores seem to be paying off: the retailer recently announced a…

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Use Your Content, Not Your Cash, To Compete

By: Augustin Kendall   |   August 13, 2013

Last October, Yelp launched their consumer alerts program to address mounting concerns about fraudulent customer reviews. Yesterday, the site posted…

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