Augustin Kendall
Marketing Doesn’t Sell Products
A contentious statement to some, but the absolute truth when it comes to content. Brands need to develop good product content…
The New Square Market Brings Twitter Closer to Commerce
Square, best known for its mobile payment platform, just launched Square Market. Conceptually similar to eBay and Amazon and visually…
Tapestry: Perfect Platform for Brand Storytelling?
It’s been a while since we talked about the content and commerce model on CP, but a new app, Tapestry,…
YouTube, Now One Step Closer to E-Commerce
Google recently introduced a new YouTube gadget for consumer goods brands that allows shoppers to comparison shop and purchase products featured…
Design for Mobile Commerce: Recap
Mobile devices have created new opportunities for retailers. This is not news. What is news these days is debate about…
Elaine McVicar: Think of Your Customers First
Elaine McVicar, a digital interaction and visual designer, recently took some time to give content26 her take on the debate…
Tina Courtney-Brown: Content Should Honor the Device
In our third interview on the topic of mobile commerce, Tina Courtney-Brown talks to content26 about the limitations of responsive design….
Will Tinyview Solve M-Commerce’s Problems?
Mobile commerce is still working out the kinks; checkout can be a pain, and switching between apps and waiting for…
Merchandising vs. Marketing: Length
Good marketing will be designed to attract and hold the viewer’s attention–for about 10 seconds. If marketing content takes much…
Brian Casel: Content First, Layout Second
Brian Casel, a freelance web designer, is a strong proponent of responsive design. Responsive web design relies on media queries…
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