Augustin Kendall
Merchandising vs. Marketing: Sick
It is the job of marketing to get your attention and convince you to go to the store (or the…
Google Glass Makes a Case for Future-Proofing Content
Google is nearing a consumer launch of what will be the first wearable mobile device. Google Glass, which a year ago…
Can Google Unseat Amazon in E-Commerce?
Retail companies and Google have started working in concert to supplant Amazon‘s hold on consumers. Inkling, an e-book startup, has…
Apply Online to Become a Content26 Writer
Writing is the heart of content26‘s work, and we have made it easier than ever for writers to join our…
Product Comparison Charts: An Instructive Tour
In this time of reflection, prediction, and animated GIF lists, I’m going to talk about something we have not addressed…
Don’t Be a Creep: Limit Your Targeted Ads
Of all the Halloween-trick-or-treat-costume-themed posts I’ve read today, one from Search Engine Land on creepy tracking stuck with me. Perhaps…
Can Better SEO Improve the Government?
Major newspapers dropped paywalls, a handful of retailers made fools of themselves in social media, and someone called Twitter a…
Digital Catalogs Keep Shoppers Shopping
The content and commerce model is breaking free of high fashion. Digital catalogs, unlike digital magazines, are thriving. Catalog Spree,…
Giving Content an Encore with APIs
Has it been a minute since you heard a compelling reason for businesses to create content? Here’s a good one:…
Gap Is Taking Convergence Seriously
Gap Inc. is restructuring its management team to reflect a shift away from individual channels in favor of brand consistency….
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