Augustin Kendall
Introduction to User-Generated Content
User-generated content (UGC) is pretty self-explanatory: it refers to all content created by a site’s users, rather than by marketers,…
User-Generated Content’s Role in Merchandising: Part 1
UGC: The Pioneer of Social Commerce Retailers may not have mastered the art of Facebook selling yet, but social commerce…
User-Generated Content’s Role in Merchandising: Part 2
In Part 1 of this article, I talked about the ethics of user-generated content in light of its steadily increasing influence…
Content Critique: BookBook for iPhone
PC users: If you’re having a good day, read on. If not, you may want to skip this post. Today’s…
Content Critique: Takeya Tea Maker
Heat waves always inspire me to get more serious about iced tea (I’m pretty serious about tea in all temperatures)….
Weekly Content Critique: Calling (Kate) Spade a Spade
A few clothing brands, including kate spade new york and Mr Porter, are repeatedly cited as paragons of the content…
Weekly Content Critique: Suit Yourself
I recently read about a new campaign Men’s Wearhouse launched to convince the younger generation the company is not, in fact,…
Weekly Content Critique: Popdust Style’s Pop-Up Fail
Continuing the content and commerce theme of last week’s critique, I checked out a new e-commerce site just launched by Popdust.com. As…
Weekly Content Critique: Mr Porter’s Take on a Denim Jacket
Selling clothing online is no easy task. It’s hard to compete with the physical experience of a fitting room, but…
Worldwide, Online Spending Is Increasingly Mobile
This just in from Econsultancy: The Brits spend more of their disposable income online than any other European nation surveyed in WorldPay’s Global…
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