Augustin Kendall
Weekly Content Critique: It’s a Baby Miracle
A Baby Carrier Miracle, that is. (I’m surrounded by talk of babies and baby products lately, it’s getting to me.) I read…
Create Effective CTAs by Mapping Content to the Sales Cycle
Let’s say you have stellar content for your product pages, customer service section, and blog. You even have educational and…
Content, Contenido, Inhalt: How To Do Multilingual Content
Let’s set the specifics of F-commerce and m-commerce aside for a minute and talk about multinational e-commerce. No, “multinational” is…
Content Curation Comes of Age in E-Commerce
Somewhere between the founding of LiveJournal in 1999 and I Can Has Cheezburger? in 2007, blogging morphed from a favorite pastime of…
Spinning: Not Your Grandma’s Content Writing
When Article Replication Goes Wrong I gave myself a crash course in spinning this week. Not the thing you do…
Weekly Content Critique: Wynn Las Vegas
We focus on consumer goods a lot here, because that’s our business. But websites for consumer services need to meet…
Direct Sales Are Up, but Social Commerce Isn’t
Social commerce. The term tallies as many hits as “Super Tuesday” on Google–which is not surprising, since both are rife…
Weekly Content Critique: Tens Unit
Recently, I found myself shopping for TENS units. Backstory: muscle pain, mildly slipped disc, chiropractor, application of TENS unit, pleasant…
Pinterest is Proving the Power of Social Commerce
Pinterest is a fashionable topic these days–predictions about the new social site are gaining ground amid pronouncements about Facebook‘s Timeline…
Against Nudity Content Critique
If we accept the rule of double negative elimination, I am for nudity. Because I’m most certainly against AgainstNudity.com, a…
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