Breanne Boland

Breanne has graced Seattle with her presence since late 2004. She is a maker of comics and crafts, a voracious consumer of words, and an enthusiastic dissector of e-commerce and its many related issues.
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User Experience, User Assistance: an Interview with Joe Welinske

By: Breanne Boland   |   September 16, 2015

Product content, a.k.a. merchandising a.k.a. enhanced content a.k.a. our specialty, provides critical information to the customer about what she wants…

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Achieving Balance in Content with Kane Jamison

By: Breanne Boland   |   January 28, 2015

Kane Jamison is the founder and most public face of Content Harmony, a Seattle agency that provides full-cycle content marketing…

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The Best of #ConveyUX

By: Breanne Boland   |   January 26, 2015

Care about UX? Passionate about content? Just want to help the user at every turn? Seattle is a great place…

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Don’t Do This: the Big Image as Amazon A+ Content

By: Breanne Boland   |   January 6, 2015

Yes, it’s true. With a single mistake, you can alienate people with vision loss, mobile shoppers, your Amazon merchandiser, and…

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Our Top 10 Blog Posts of 2014

By: Breanne Boland   |   December 31, 2014

Our top 10 posts for 2014 are a pretty clear reflection of our company priorities. We help companies make the best…

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How to Sell on Costco.com

By: Breanne Boland   |   December 15, 2014

Last week, we looked at Costco’s place in the online marketplace ecosystem and at what makes the online retailer worthwhile….

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You Should Be Selling on Costco.com

By: Breanne Boland   |   December 8, 2014

Costco.com is a recent entry to the online marketplace arena, particularly compared to relative veterans such as their Seattle neighbor,…

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The content26 Guide to Amazon A+ Requirements [SlideShare]

By: Breanne Boland   |   October 27, 2014

Amazon has held the prize for most complicated product content requirements for some years now. (Although Costco is giving them…

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LavaCon 2014 Summary: Content Matters

By: Breanne Boland   |   October 20, 2014

Ah, LavaCon. A tale of banana trees, PB&J buffets, and hundreds of smart, experienced content professionals, all gathered in central…

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Product Marketing and Merchandising: the Right Place for the Buy Button

By: Breanne Boland   |   October 6, 2014

The best trick of omnichannel selling is the ability to buy just about anything just about anywhere, so long as we…

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