Breanne Boland
3 Updates to Amazon Vendor Central Templates
As we all know by now, Amazon is always on day one. Its products, including Vendor Central, are perpetually in…
Insights from L2’s Amazon Clinic 2014
On January 23rd, L2 think tank hosted Amazon Clinic 2014 to further L2’s goal to help brands maneuver the changing…
Best Practices for Unique Content in Multichannel Selling
In our previous post on duplicate content, we discussed why you might decide to use it, how Google‘s Hummingbird update reacts…
Duplicate Content Is a Mistake, Not a Strategy
There are lots of legitimate reasons you might consider using duplicate content in your marketing strategy. Maybe you want to…
First, Consider Your Constraints
This post was anonymously written as part of Blog Secret Santa. There’s a list of all Secret Santa posts, including…
Amazon Expands Private-Label Offerings and Claws Its Way into the Cloud
Since its first steps beyond the business of books, Amazon has never made a secret of its ambitions. From private-label…
Buy.com Transitions to Rakuten Shopping
Two years ago, Rakuten bought the US-based Buy.com for $250 million. On January 31, Buy.com will redirect to Rakuten Shopping…
What Should Your Brand Site Do for You?
After years of concentrating on the effects of social media on conversion, it may be time for companies to take…
Businesses Buying Positive Yelp Reviews Get Branded
Yelp slapped a scarlet letter on eight businesses recently–only, in this case, the A stood for Alert. Search Engine Land…
It’s Never Too Late to Spring Clean Your Online Content
In the northern hemisphere, spring is already giving way to summer. However, that doesn’t mean it’s too late to do…
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