Breanne Boland

Breanne has graced Seattle with her presence since late 2004. She is a maker of comics and crafts, a voracious consumer of words, and an enthusiastic dissector of e-commerce and its many related issues.
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Macy’s Explores the Lure of Themed Content

By: Breanne Boland   |   May 8, 2012

Macy’s has reached into the annals of department store history with a recent promotion. Their Brazil-themed marketing push, which officially…

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When Your Hero Image Isn’t

By: Breanne Boland   |   May 2, 2012

A hero image is your webpage’s lead and the hook that should sink into your reader to make them want…

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Why Social Media Isn’t the Place for Selling

By: Breanne Boland   |   April 24, 2012

By the time we reach a certain age, most of us can recognize when a superficially friendly person is approaching…

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How Viral Was My Video: Why Ads Without Content Aren’t Enough

By: Breanne Boland   |   April 17, 2012

Brands often fight for awareness as much as sales. The rare truly viral commercial video has taken on Golden Fleece…

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Too Many Cooks: The Perils of Content by Committee

By: Breanne Boland   |   April 10, 2012

Over at Econsultancy today, Catherine Toole addresses one of the more lamented perils of creating effective, expertly written content: too-large groups…

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Remembrance of Carts Past: Email Reminders Can Bring Back Lost Shoppers

By: Breanne Boland   |   April 3, 2012

We’ve talked before about the perils of targeting potential customers too effectively or being a little too on-point with reminders….

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F-Commerce Tries Different Bait for Elusive Customers

By: Breanne Boland   |   March 27, 2012

E-commerce on Facebook, usually IDed by the slightly tawdry term F-commerce, is a tricky beast. Gamestop, Nordstrom, and J.C. Penney,…

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Facebook, Take the Wheel: Business Pages and the New Timeline

By: Breanne Boland   |   March 19, 2012

Until recently, claiming your company’s presence on Facebook was similar to having your own website. If you had a very…

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Patent Trolls: Another Cost of Doing Business

By: Breanne Boland   |   March 13, 2012

Copyright law, the Internet, and the nature of intellectual property and ownership have been the subject of much discussion lately….

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Site Design as a Cloaking Device for Calls to Action

By: Breanne Boland   |   March 6, 2012

The effect of slow load times on customer experience and conversion rates are of perpetual concern to anyone involved in…

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