Elizabeth Olmsted
Philips Sonicare Case Study: Quickly and Effectively Creating Content for Multiple Retailers
With numerous websites in the online marketplace, companies who sell online need easy ways to manage content on all their…
How Social Reviews Will Change the Retail Landscape
Reviews can play an important role in giving consumers the confidence to buy. They can also be incredibly overwhelming. For…
Leave Mobile in the Dust
These days, since it seems like everyone has the Internet in their pockets or soon will, companies are rolling out…
Spearfishers, Netcasters, and Product Pages
I’m about to give you an explanation of spearfishing, netcasting, and social media, but before I begin, I’d like to…
Why You Should Offer Your Consumers a Social Login
It’s a little like the chicken and the egg, except that us e-commerce folk have to decide: allow consumers to…
Will Amazon Get Into the F-Commerce Business?
Facebook has been pegged–by us and many others–as a potential competitor to Amazon. But what if Amazon secures a place…
Showdown: Best Buy vs. Amazon and How the Brick-and-Mortar Can Still Win
While we may not yet be in the age of robots that clean up our messes or retina-engaged advertising, there’s…
How to Keep Consumers Engaged & Increase Their Value Over Time
When it comes to fixing things, I try to live my life by this simple rule: if it doesn’t move…
The iPad 3 Hype: Good for Online Retailers
If the date March 7th doesn’t spark a little bit of full-toothed glee for you, you may not be a…
Product Marketing vs. Merchandising: Part Two
I recently lambasted poor Pinterest as an awful place for product merchandising. I am back to make amends… kind of….
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