Elizabeth Olmsted
Product Marketing vs. Merchandising: Part One
Quick, where’s the nearest place to purchase a new pressure cooker for my lamb shanks? Actually, that’s a trick question….
Facebook-Active Consumers More Likely to Share
Facebook users are a lot more social online. All together, now: Duh. But the amount and the way they interact…
Open Graph Strengthens Social Shopping on Facebook
Let’s see, hackers are posting confidential phone calls about themselves, and SOPA has been defeated. Huzzah! To mark the openness…
New Technology and the In-Store Experience
Before I jump into today’s newsy topic of brick-and-mortar stores, content, and flexibility, here’s a little tribute to our week’s…
Why a Great Deal Can’t Go It Alone
Everybody loves a great deal. Just cast your mind back a few months to Black Friday–the chaos speaks for itself….
Interactive TV: The Future of Product Discovery?
Interactive TV, or connected TV, has been hanging around like a lost little puppy for a while. It could be…
The Fine Art of Conventional Content
Crafting your e-commerce website is an artful process, and each detail deserves care and attention. It’s like a fine wine…
The Facebook Consumer: A Profile
Please welcome Sally Jane Sue, our Facebook consumer of the day. This brand-loyal college student, with her three common first…
The Content Marketing Debate and Why It Matters Less in China
Content, Content Marketing, Content Merchandising… What’s the Difference? The OpenView blog posted an excellent summary and analysis of a recent…
The Holidays: Not Over Yet
Beware Holiday Shopping; It’s On the Move My friend Will recently warned us that the holiday season is nearly upon…
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