Elizabeth Olmsted

Elizabeth is a Pacific Northwest native with a love of the outdoors, indoors, and singing to the steering wheel. She joined content26 in 2011 and enjoys helping clients navigate the waters of online retail content.
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The Smartphone: How Can We Use it Best?

By: Elizabeth Olmsted   |   November 1, 2011

A Call to Mobile Optimization–But How? While we U.S.-based folk may not be concerned about calling plans and smartphone addicts…

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The Social Consumer and Writing with a Purpose

By: Elizabeth Olmsted   |   October 26, 2011

A Panoramic View of the Social Consumer We’ve talked about F-commerce and whether it will swallow e-commerce whole or flop out…

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Content Should Be Clear and Compelling: Is Yours?

By: Elizabeth Olmsted   |   October 19, 2011

Who Crowned This Nepotist, Anyway? Why is content king? Kimberly Krause Berg of the Search Engine People blog encourages us…

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Selling by Subscription and Optimizing for Mobile

By: Elizabeth Olmsted   |   October 13, 2011

S-Commerce: Fad or Future? You may have heard the phrase S-commerce, but in this case, I’m not referring to social…

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Boosting Your Conversion and Panda Strikes

By: Elizabeth Olmsted   |   October 11, 2011

The Finer Points of Conversion Want a plethora of good advice? Visit The Daily Egg‘s blog for some fine conversion-boosting…

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Out with the Gimmick, In with the Google Badge

By: Elizabeth Olmsted   |   October 5, 2011

Content Merchandising: Not a Slick-Haired Salesman As much as everyone just loved those door-to-door salesmen who somehow managed to pry…

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Improve Your Sales: Ask Your Customers How

By: Elizabeth Olmsted   |   September 29, 2011

Open Your Ears and Consumers Will Open Their Wallets Here’s a novel idea: if you want to know what will…

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Multiple-Screen Marketing; Tips for Using Google Shopping

By: Elizabeth Olmsted   |   September 27, 2011

The Future: Controlled by Consumers Consumers are adopting multi-screen shopping, researching products on their phones, tablets, computers, and TVs, and…

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What a Good F-Commerce Product Page Looks Like

By: Elizabeth Olmsted   |   September 27, 2011

Recently, I wrote about how varied, inconsistent, and, well, absent good content is throughout F-commerce. But, the newly minted Facebook…

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Product Page Checkup–Keep Converting While Being Found

By: Elizabeth Olmsted   |   September 20, 2011

How Are You Treating Your Prospective Buyers? As fall colds begin to make their rounds through the office and tissue…

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