Elizabeth Olmsted

Elizabeth is a Pacific Northwest native with a love of the outdoors, indoors, and singing to the steering wheel. She joined content26 in 2011 and enjoys helping clients navigate the waters of online retail content.
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E- and M-Commerce: Amazon’s Reign and Smartphones’ Rise

By: Elizabeth Olmsted   |   June 21, 2011

People like Amazon (not the forest, although I’m sure that’s lovely). According to a recent e-tailing group and PowerReviews study…

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Meta Data, Desirable Content, and SEO

By: Elizabeth Olmsted   |   June 13, 2011

As online marketers get creative and send ads to follow users around the Internet, The New York Times profiles a…

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Converting Lookers into Buyers and Mobile into Money

By: Elizabeth Olmsted   |   June 9, 2011

Conversion rate, or the ratio of desired results versus page visits, is one of the most important ideas in online…

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Reeling ‘Em in: Hook Page Views–and Customers–with Video

By: Elizabeth Olmsted   |   June 7, 2011

Internet Retailer reports the value of videos for luring in customers. Online health retailer OriginalsByWeber.com saw an increase of more…

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Reeling ‘Em in: Hook Page Views–and Customers–with Video

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