Jeff Kirby
Amazon Sponsored Brands Video Brings Static Ads to Life
Always exploring new ways to catch the attention of shoppers, Amazon launched Amazon Sponsored Brands Video in full in 2020…
What Skai’s Retail Media Expansion Means for Brands
This has been a big year for Skai, known as Kenshoo prior to its rebranding in June 2021. In addition…
Kenshoo Rebrands as Skai, Changing Both Name and Mission
Kenshoo, long a well-known company in the world of search, social advertising, and retail media advertising, has rebranded as Skai,…
Amazon Paid Search and Organic Search Should Work In Unison
From a customer perspective, looking for a product on Amazon is straightforward: Type the words describing what you’re after into…
The Importance of Optimizing Amazon Keywords in Product Listings
The perfect Amazon product listing will always be a delicate balance of form and function. Choosing useful Amazon keywords is…
Understanding the A9 Amazon Search Algorithm
Any brand hoping to improve its Amazon search ranking needs to be familiar with the site’s proprietary search algorithm: A9….
CPG Retailers Expand Online Grocery Advertising Platforms
COVID-19 has fundamentally changed the way all Americans live their lives, and the legitimate fear of public spaces that has…
Amazon Sponsored Display Ads Are Replacing Product Display Ads
Amazon is currently in the beta process of phasing out traditional Product Display ads and replacing them with a newly…
Amazon Brand Analytics Dashboard Brings Expanded Metrics to Vendor Central
Good news for brands on Vendor Central: Starting April 1, every seller with an Amazon Brand Registry will have access…
Amazon Advertising Predictions for 2020
Another year has passed, and as we look back on how ecommerce changed in 2019, we can attempt to look…
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