Jeff Kirby
Beyond ROAS: Understanding Amazon Advertising Metrics
There are a lot of Amazon Advertising metrics to pay attention to when managing campaigns, and it makes sense that…
Optimizing the Amazon Product Description
Of the three types of “basic” content, the Amazon product description is often the most overlooked by brands. Product titles…
New Study Finds Amazon DSP Overtaking Google
Advertising is the fastest growing segment of Amazon’s business, and a recent study has Amazon DSP leapfrogging Google as the…
The Importance of Amazon Titles
Just as it is in everyday life, you only get one chance to make a good first impression when selling…
Amazon Adds 360 Image Capabilities for New Categories
Though the world of ecommerce is always innovating and evolving, at its heart much of online shopping is simply trying…
It’s Never too Early to Start Thinking About Amazon Holiday Advertising
The trend for holiday shopping is clearly moving away from in-store purchases and towards ecommerce. In the 2017 holiday season,…
The Definitive Guide to Amazon Advertising
Amazon offers the largest product catalog on the Internet, and with more than 55% of shoppers beginning their product searches…
Vlog26: An Insider’s Look at Amazon Strategy
There are a lot of moving parts involved with successfully selling and advertising products on Amazon. Many brands simply aren’t…
The Benefits of Using Amazon Advertising and Amazon DSP in Tandem
What would you guess is the fastest growing segment of Amazon’s many businesses? Grocery? Voice technology? Television? All would be…
Measuring the Success of Amazon DSP Campaigns
Amazon DSP (formerly known as Amazon Advertising Platform) lets brands that sell on Amazon reach a larger number of interested…
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