Jeff Kirby

Jeff worked at content26 headquarters in Seattle for 5 years as a content and production specialist before deciding to take off and see the world in 2015. He now contributes to content26 as a freelance writer when he's not searching for the perfect döner kebab.
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Getting Started with Maximizing Alexa Content

By: Jeff Kirby   |   September 13, 2017

Voice-based assistants like Amazon’s Alexa, Apple’s Siri, and Google Assistant are transforming how brands will need to think about their…

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AMS Webinar: Using DPV Metrics for Headline Search Campaign Optimization

By: Jeff Kirby   |   August 7, 2017

Amazon Marketing Services (AMS) allows vendors to create a variety of targeted ads that can reach potential customers at different…

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The New Definitive Guide to Amazon Marketing Services

By: Jeff Kirby   |   July 26, 2017

In October of 2016, content26 released the Definitive Guide to Amazon Marketing Services, a comprehensive document designed to help vendors increase visibility…

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Did AMS Clients Cash In on Prime Day?

By: Jeff Kirby   |   July 19, 2017

Founded in 2015 to commemorate Amazon’s 20th anniversary, Prime Day is a created holiday in which Amazon offers big deals…

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Digital Excellence – Moen Amazon Product Page

By: Jeff Kirby   |   May 30, 2017

Recently we’ve spotlighted several product pages on this blog that use best practices in both essential and enhanced content to…

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Digital Excellence – Prismacolor Amazon Product Page

By: Jeff Kirby   |   May 2, 2017

When companies put in the effort to optimize their product pages, they ensure potential customers have all the information they…

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Predictions for Ecommerce Trends in 2017

By: Jeff Kirby   |   January 19, 2017

As a new year begins to take shape, it’s time for consumer brands and retailers to think about how ecommerce…

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Ecommerce in Foodservice: Invest in Ecommerce Ahead of the Curve

By: Jeff Kirby   |   November 17, 2016

On Thursday, October 27th, Cleveland Research Company (CRC) hosted an “eCommerce in Foodservice” webinar to share the findings from their…

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The Definitive Guide to Amazon Marketing Services

By: Jeff Kirby   |   October 4, 2016

Amazon is the largest retailer on the Internet, and over 60% of online shoppers start their product searches on Amazon…

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Are Your Product Pages Ready for the Online Grocery Boom?

By: Jeff Kirby   |   August 16, 2016

Grocery products are an up-and-coming ecommerce category with online sales predicted to grow at a compound annual rate of 21.1%…

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