Jeff Kirby

Jeff worked at content26 headquarters in Seattle for 5 years as a content and production specialist before deciding to take off and see the world in 2015. He now contributes to content26 as a freelance writer when he's not searching for the perfect döner kebab.
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How to Write Bullets for Amazon

By: Jeff Kirby   |   May 25, 2016

Bullets are one of the most important elements of a product page. Their abbreviated format allows multiple benefits to be…

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How to Write Essential Product Descriptions for Amazon

By: Jeff Kirby   |   May 4, 2016

Creating essential content that is both informative and concise is not only crucial for how customers will interact with your products,…

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How to Write Product Titles for Amazon

By: Jeff Kirby   |   March 31, 2016

Though it may seem like common sense to ensure that product titles are consistent and effective on retail sites, many…

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11 Rules for Delivering Strategic Product Content [Ebook]

By: Jeff Kirby   |   February 3, 2016

We’re big believers in creating great content for Amazon, Walmart, and other retailers. But there’s a right and wrong way to…

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Webcollage Offers New Features Including Amazon A+ Templates

By: Jeff Kirby   |   September 30, 2015

Webcollage recently announced a number of new features that will make the service more customizable and provide added visibility on retail…

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Beyond Amazon: Mastering Multichannel Content

By: Jeff Kirby   |   August 26, 2015

Creating enhanced content for the products you sell on Amazon is a great idea. A full 60% of shoppers begin…

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Content Advice For Amazon Sellers

By: Jeff Kirby   |   August 19, 2015

Sellers on Amazon are by now very familiar with Vendor Central and Seller Central, Amazon’s separate designated platforms for first-…

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Navigating Amazon Content Requirements

By: Jeff Kirby   |   August 13, 2015

Creating enhanced content for Amazon can be tricky, regardless of how long your company has been selling online. There are multiple…

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How Online Content Increases Offline Sales [Infographic]

By: Jeff Kirby   |   August 5, 2015

High-quality online content doesn’t only help digital sales – it has a tangible effect on sales in physical stores as…

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Are You Ready for Content? Take Our Quiz

By: Jeff Kirby   |   July 29, 2015

Before you go on a long trip, it’s always a good idea to make a list of the essentials you…

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