Mark White
2 Successes of content26’s B2B Blog
When we launched Content Ping, we had three basic goals: To drive brand recognition for the blog as a leader…
4 Failures of content26’s B2B Blog
On June 1, 2011, Content Ping came into existence with this tantalizing post. Today, two and a half years later, 600…
The Sixth Reason You Should Never Let Amazon Produce Your Product-Page Content
In our latest installment of our Why You Should Never Let Amazon Produce Your Enhanced Content series, we examine this three-minute…
The Fifth Reason You Should Never Let Amazon Produce Your Product-Page Content
The recent rumor that Amazon is soon to be launching a private-label business in consumables is yet another reminder of why brands should…
Three Books to Improve Your Decision-Making Process
The decisions most of us are faced with on a regular basis don’t compare to the scope of Hewlett-Packard’s disastrous…
Four Reasons to Keep Control of Your Amazon Product Page Content
In December 2012, with no warning to their vendors or content providers, Amazon announced they would no longer be accepting…
What is a Product’s “Digital Package”?
In June 2012, I was a speaker at RetailNet Group‘s 5th Click Conference in Boston. The attendees primarily represented consumer…
Tagging For Mobile
Perhaps the greatest challenge content producers and marketers face today is how to protect their content from the rapid pace…
Letting Chunks Launch Your Products
In my last post, I talked about chunks using hypothetical ObamaCare articles to help you visualize what Sara Wachter-Boettcher is…
The Challenge of Aligning Your Product Launch Content Needs
One of the challenges brands face today is how best to align their product messaging across their many sales channels….
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