Mark White
Building the Future of Content, One Chunk at a Time
Content, multichannel, and convergence. If your paycheck depends on keeping your product-marketing strategy ahead of the curve at product launch…
RIP Smartphone?
Or, How Reports of My iPhone Death Are Yet Another Big Data Exaggeration News flash! Tablets are being used to…
Rules for Creating Effective Multichannel Content [webinar clip]
Today we’re bringing you the second of five video excerpts from our recent content26 webinar “How to Create Successful Multichannel…
Adding Translation to Your Content Roadmap [webinar clip]
Today we’re bringing you the second of four excerpts from our recent content26 webinar “How to Create Effective Global Content:…
Stick, Drive, Convert: Is Content Still King?
If you’ve been around for a spell, you might recall the browser wars of the last century. Alta Vista, Lycos,…
Stick, Drive, Convert: Just Do It!
I know that it sounds like a rallying cry from a Game of Thrones episode. “Stick. Drive. Convert. Stick. Drive….
Stick, Drive, Convert: Your Product, Front and Center
As we discussed in the last post, companies need to create content that sticks and drives. It’s great that consumers…
Stick, Drive, Convert: Designing Product Pages That Sell
As I mentioned earlier in this series, it’s essential that your company invest in stick and drive content. This is…
Content Syndication Overview for Ecommerce Brands
If you’re a regular reader of our blog, you know the value of creating concise, compelling, and accurate product information….
Ecommerce Content Syndication: Frequently Asked Questions
Here’s where you’ll find answers to the most commonly asked questions about ecommerce content syndication. If you would like additional…
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