Mark White

Mark is a founding member and partner of content26. He has worked in publishing and online media since 1999. He lives in Seattle with his family, Tamara, Cassandra and Lucas. He has spoken at Cleveland Research Company Ecommerce Forum, My Digital Shelf Online and Digital Grocery Summit, and Gilbane Digital Content Conference. You can connect with him on Twitter @mwhitec26.

Fashion, ROPO, and More Proof in the Power of Images

By: Mark White   |   September 28, 2011

We talked recently about the power of images, especially for fashion websites; we’ve posted many times here on the ROPO…

Read more
image

The Decline of the Funnel and the Rise of Content Merchandising

By: Mark White   |   August 15, 2011

That the Internet and its social media offspring have radically transformed how companies should be marketing themselves is obvious and…

Read more

Content Merchandising: An Evolving Definition Part 2

By: Mark White   |   July 26, 2011

Over the past several years we’ve worked with hundreds of clients to help build out their content merchandising strategies, but…

Read more

The Multi-Tiered Approach to Content Merchandising

By: Mark White   |   July 14, 2011

We recently completed a content build for a client using a content merchandising approach we developed, and the early sales…

Read more
05 / 05