Matthew McGrath

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Adidas, Amazon, and Brand Consistency

By: Matthew McGrath   |   January 30, 2013

From Amazon to eBay, most manufacturers attempt to sell their products in as many online retailers as possible. After all,…

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The World of Content Marketing [Infographic]

By: Matthew McGrath   |   September 19, 2012

Navigating the world of content marketing can be confusing. The path from marketer to consumer is a vast ocean of…

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