Ryan Mallett

Ryan is a production specialist and blogger at content26. A Pacific Northwest native and avid traveler, he enjoys exploring the road less traveled in search of new adventures.

Consumers Satisfied with E-Commerce

By: Ryan Mallett   |   February 21, 2012

I woke up today and asked myself: “How is e-commerce doing?” Lucky for me (and you), the American Customer Satisfaction…

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Consumers Frustrated with M-Commerce

By: Ryan Mallett   |   February 13, 2012

A few weeks ago we talked about how brands are falling behind in mobile commerce, despite reports that show consumers willingness…

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Custom Video Content: Show Consumers Your Goods in Action

By: Ryan Mallett   |   February 7, 2012

When it comes to enhanced product pages, we’ve driven home that content is king and that product photography is worth…

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F-Commerce Faces Challenges

By: Ryan Mallett   |   February 6, 2012

Apparently even Facebook doesn’t get a free ride. Despite their easy takeover of the social media world, F-commerce has yet…

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E-Commerce to Become All About You

By: Ryan Mallett   |   January 30, 2012

Personalization: the e-commerce buzz word that makes it all about you. Leena Rao of TechCrunch believes personalized shopping experiences will…

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Brands Falling Behind in Mobile Commerce

By: Ryan Mallett   |   January 23, 2012

All of last year we were inundated with stats telling us that mobile commerce was charging forward at a bulls’…

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Another Giant Step for In-Store Mobile Commerce

By: Ryan Mallett   |   January 16, 2012

As we’ve talked about before, consumers are leaning on their smartphones more and more to compare product prices, read reviews,…

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Customer Service is Key for E-Commerce

By: Ryan Mallett   |   January 9, 2012

Fact: Consumers love to shop online. It’s convenient, easy, and a generally painless experience. But what happens when something goes…

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Content Blooper #5: Snooker Ling

By: Ryan Mallett   |   December 30, 2011

In case you hadn’t heard, there is a new tourism activity that is all the rage these days; it’s called…

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Finding Your Audience Beyond Demographics

By: Ryan Mallett   |   December 19, 2011

I think we’re all guilty of occasionally writing for a target demographic instead of for real human beings. James Chartrand…

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