Stacy Parrish
Study Provides Blueprint for Effective Amazon Content
New research shows that carefully crafted Amazon content holds the key to boosting shopper engagement and sales. A recent study…
Can Amazon Titles Be Optimized for Both SEO and Alexa?
Short and concise titles sound best on the Amazon Echo, but will they hurt your Amazon search ranking? As customers…
Amazon Opts for Measured Approach to Alexa Advertising
Consumers’ ambivalence toward advertising is legendary. They tolerate it – as long as it doesn’t interrupt, annoy, seem cheesy, or…
Understanding Amazon’s Choice and Voice-Powered Shopping
The dawn of conversational commerce and Amazon Alexa may mean convenience for shoppers, but it creates a new challenge for brands….
Amazon Alexa Skills Enhance the Shopping Experience
Alexa, the voice-based digital assistant at the core of the Amazon Echo, has a number of built-in capabilities. In addition…
Amazon Alexa: Optimizing Titles for Voice
Product titles carry plenty of weight in ecommerce. Titles drive discoverability for the shopper and influence Amazon’s algorithm as it…
Amazon Alexa: Optimizing Bullets for Voice
As voice-operated assistants like Amazon Echo multiply in households across the globe, smart brands will need to rethink the bullet…
Product Images: the Power to Persuade
Seeing is believing. And in the case of product images, seeing can sometimes mean inspiring or convincing. In today’s ecommerce…
Duplicate Content: Advice for Brands
Duplicate content is everywhere on the Internet. And as the most searched term on our website, we wanted to offer…
Online Content: Why It Fails and How to Fix It
In our experience, most online content destined for retail sites fails because brands don’t spend enough time building strategic product…
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