Tik Yip

Tik enjoys the simple things in life: a home cooked meal, socks without holes, and documentaries on Netflix. He’s worked in digital retail for over 13 years.
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Amazon DSP Business Case: Quantifying Success

By: Tik Yip   |   May 24, 2019

Amazon’s demand-side platform (Amazon DSP) enables advertisers to programmatically buy display and video ads that target shoppers near the top…

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Amazon Vendors Unexpectedly Switched to Seller Central

By: Tik Yip   |   March 13, 2019

Recently, a large number of first-party Amazon vendors didn’t receive purchase orders from the site, sparking debate about whether the…

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