Trinity Hartman
On the Hunt for Deals, Product Information
A new study shows that shoppers bring smartphones into stores with them not only to check out competitors’ prices but…
Consumer Goods Companies Scramble to Keep Up with Mobile Commerce
The consumer packaged goods (CPG) industry has experienced a “chaotic and rapid shift in technology” in recent years. The…
Product Videos Continue to Influence Online Sales
The Japanese e-commerce giant Raktuen recently released a study about the growing importance of product videos in e-commerce. Rakuten, which…
Can E-Tailers Deliver Instant Gratification?
One advantage a retailer such as Barnes & Noble has over Amazon is that there’s no wait time. You can…
Getting Localized, High-Quality Translations [webinar clip]
Today we’re bringing you the final of four excerpts from our recent content26 webinar “How to Create Effective Global Content:…
Reaching Global Audiences with Translated Product Pages [webinar clip]
Today we’re bringing you the first of four video excerpts from our recent content26 webinar “How to Create Effective Global…
Friendize.Me’s Mark Shteiman: Personalizing User Reviews
Mark Shteiman’s inspiration for social reviews came from a speeding ticket. The normally law-abiding citizen found himself calling friends to…
Retailers Hold the Key to Social Commerce
Don’t hold your breath for Facebook stores to take off anytime soon. Paul Armstrong of the global media and marketing…
Online Reviews: No Big Deal?
A recent article in the Financial Times delves into the contradictory world of online reviews. In some cases, user reviews…
Google Tries Shopping Catalogs on for Size
Google‘s latest offering is Google Catalogs, where online shoppers can browse hundreds of digital catalogs for the likes of Crate…
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