Trinity Hartman
Online Retailers Strive to Answer Shoppers’ Questions
Studies show that online shoppers rely heavily on user-generated content when doing product research. But what happens when there are…
Staples Focuses on Integrating Retail, Online
Staples will launch a new strategic plan between now and 2015 that will attempt to turn the office supply retailer…
Want to Compete with Amazon? Start Offering Remarkable Content
It’s time for comparison shopping engines (CSEs) such as Nextag, Shopzilla, and Google Product Search to improve their content. This…
Brands Commissioning Fake Reviews to Look Good on Social Media
A new study by Gartner suggests that brands are increasingly turning to fake feedback to make themselves look good on…
Toys R Us Embraces Omnichannel Commerce
Successful retail brands of the future will fully integrate their web, store, and mobile sales channels, Toys R Us CEO…
Fashion Magazines Hope to Profit from “Content to Commerce” Ventures
Love Harper’s Bazaar‘s fall fashion spread? You can buy those trendy shoes at the magazine’s soon-to-be-launched ShopBazaar online marketplace. According…
Rakuten Invests in “Citizen Commerce”
The Japanese Internet company Rakuten continues to show interest in companies aiming to personalize the e-commerce experience, this time by…
When Branded Content Isn’t Enough
What does reality TV have to do with selling shoes? Nine West has decided it needs to go beyond “branded…
Is Social Media Irrelevant to Online Shoppers?
Would e-commerce companies miss Facebook, Twitter, and Pinterest? Not really, according to the industry blog EcommerceBytes. The blog’s survey of…
Google: Keep Product Descriptions Shopper Focused
There has been a lot of speculation recently that Google Shopping is setting its sights on becoming an e-commerce powerhouse…
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