Trinity Hartman
Consumers Adept at Multiscreen Multitasking
When developing product-related content, be aware that you most likely won’t have your audience’s full attention. New research from Google…
Walmart Retools Its Search Strategy
WalmartLabs, the retail giant’s technology think-tank, has developed a new search engine aimed at making it easier for customers to…
Products Go Viral on Twitter
Will Twitter save social commerce? BuyReply, a tweet-to-buy system, launched this week. The startup enables Twitter users to buy products…
Google and Amazon Top Destinations for Product Research
Google tops the list of places online consumers go when making product purchase decisions. Of adults interviewed by Forrester Research,…
Shopcade’s Roxanne Varza: Social Commerce in Action
Are you a tea drinker? On the hunt for a bacon-related gift? Or maybe just a fan of paisley? Roxanne…
Facebook Needs a “Buy” Button
Facebook commerce never took off because the site “failed to realize that people go to Facebook primarily to interact with…
“Elite” Online Shopper? Expect Special Treatment
If you shop online, chances are you’ve been assigned a secret e-score. These “consumer valuation” or “buying-power scores” rank your…
Rakuten Buy.com Infographic: How We Shop
How much time do Buy.com consumers spend researching electronics before they hit the buy button? What are the most browsed…
Rakuten Buy.com’s Bernard Luthi: “We Empower Merchants”
When Rakuten bought the e-commerce upstart Buy.com in 2010, the site had already begun positioning itself as an alternative to…
Are Your Products Wantworthy?
A company that “helps online shoppers build virtual wish lists” has raised $1 million in venture capital funding, according to…
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