Trinity Hartman

A former cheesehead, Trinity’s writing career has taken her from the Northwest to Europe and back again. She joined content26 in 2011.
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Cross-Channel Selling Eases Showrooming Worries

By: Trinity Hartman   |   August 9, 2012

Brick-and-mortar retailers have faced an upsurge in showrooming in recent months. This is where a customer will use the store as…

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E-Commerce Giant Helping the Little Guy?

By: Trinity Hartman   |   August 7, 2012

As the head of Rakuten, the world’s third largest e-commerce company, Hiroshi Mikitani claims to have no qualms about taking…

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ROPO Resources from Search Muse

By: Trinity Hartman   |   August 2, 2012

For those interested in the Research Online Purchase Offline (ROPO) effect, Paul Morris at the blog Search Muse has assembled…

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Companies Using Social Media for Product Development

By: Trinity Hartman   |   August 1, 2012

Companies are eavesdropping on Facebook, Twitter, and Foursquare chatter, slyly picking up on consumers’ likes and dislikes. According to a…

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Understanding What “Distributed Commerce” Means for Content

By: Trinity Hartman   |   July 31, 2012

In a post on Econsultancy, Jasper Bell explores the notion that successful companies need to take a more “agile” approach…

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Amazon’s Weak Spots (Yes, It Has Them)

By: Trinity Hartman   |   July 26, 2012

Forrester Research has released an in-depth look at how retailers can compete and coexist with Amazon. For many retailers, Amazon…

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What Are QR Codes Good for, Anyway?

By: Trinity Hartman   |   July 23, 2012

What do your customers expect when they scan a QR code? This question continues to baffle many brands. Back in…

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Amazon Smartphone Would Simplify M-Commerce

By: Trinity Hartman   |   July 20, 2012

Amazon reportedly wants a smartphone to call its own. Daily Deal Media reported that Amazon’s goal is to bring a…

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LivingSocial Shakes Up E-Commerce

By: Trinity Hartman   |   July 18, 2012

LivingSocial has launched an online marketplace that will put it head-to-head with major e-tailers like eBay and Amazon. The daily…

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Online Retail’s Holy Grail: Instant Gratification

By: Trinity Hartman   |   July 17, 2012

There’s been a lot of speculation lately about Amazon‘s desire to offer same-day delivery. Amazon Fresh already offers same- or…

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