Trinity Hartman

A former cheesehead, Trinity’s writing career has taken her from the Northwest to Europe and back again. She joined content26 in 2011.
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Shopcade: Content Merchandising Lite

By: Trinity Hartman   |   July 16, 2012

Econsultancy recently profiled Shopcade, a  trends-based social shopping site that wants to create a digital mall experience. The site combines…

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Screen Time: Television Commerce Makes Waves

By: Trinity Hartman   |   July 12, 2012

As television becomes more interactive, cable companies are testing ways to make it easy for viewers to shop without leaving…

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In Stock and Ready for Pickup

By: Trinity Hartman   |   July 9, 2012

Retailers have started viewing their brick-and-mortar stores as an extension of their .com operations. The most savvy retail chains are…

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Best Buy Tests Upscale Approach

By: Trinity Hartman   |   July 5, 2012

Retailers (both online and traditional) have been known to shamelessly chase after Henry consumers: high earner, not rich yet. The…

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Dell’s Buying Spree Heats Up

By: Trinity Hartman   |   July 3, 2012

Dell has been on a buying spree of late as it focuses on becoming a business services provider. The Austin-based…

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Can Rakuten Personalize E-Commerce?

By: Trinity Hartman   |   July 2, 2012

The Japanese e-commerce giant Rakuten has been turning heads in the United States, first by snapping up Buy.com and then…

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Coming Soon: A Facebook “Want” Button?

By: Trinity Hartman   |   July 2, 2012

Facebook might be testing a “Want” button, according to a post on Mashable. While currently an unconfirmed rumor, this relatively…

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On Facebook, Brands Want to Get Nosy

By: Trinity Hartman   |   June 29, 2012

If you were a sporting goods retailer, it would be helpful to know if your 245,000 Facebook fans were skiers…

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Serving “Leave Me Alone” Shoppers

By: Trinity Hartman   |   June 29, 2012

Are sales associates an asset or a liability? As a shopper who puts a high premium on efficiency, I love…

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Social Media Myth Busting

By: Trinity Hartman   |   June 28, 2012

While social media might still be more of an art than a science, there are plenty of practical steps companies…

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