Trinity Hartman

A former cheesehead, Trinity’s writing career has taken her from the Northwest to Europe and back again. She joined content26 in 2011.
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Beauty Products Hot Sellers Online

By: Trinity Hartman   |   June 27, 2012

Beauty and personal care products are among the most popular items to buy online, according to a recent article by…

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Using Wi-Fi to Spy

By: Trinity Hartman   |   June 20, 2012

In the future, showrooming could put you in the cross hairs of a pesky sales associate. According to an article…

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Happy Customers = Good Reviews?

By: Trinity Hartman   |   June 20, 2012

  While content spammers have been hard at work infiltrating e-commerce customer reviews, there are still plenty of altruistic reviewers…

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Coming Soon: Phablet Commerce?

By: Trinity Hartman   |   June 13, 2012

I consider myself a tablet skeptic, which I realize will seem really silly a few years from now. One of…

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Walmart Rolls into Town

By: Trinity Hartman   |   June 13, 2012

Walmart is experimenting with a mobile store solution for cities where the big box retail chain doesn’t have a brick-and-mortar…

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Staples Bets on Cross-Channel Shopping

By: Trinity Hartman   |   June 8, 2012

Staples might have the answer to the app vs. mobile site question: do both. In an effort to create a…

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Influencing the Influencers

By: Trinity Hartman   |   June 6, 2012

How can brands harness the power of influencers? By using them as content co-creaters. An article on Matchstick.com suggests that the…

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Shopping Malls Explore Social Commerce

By: Trinity Hartman   |   June 6, 2012

Can social commerce save the shopping mall? Mall360, a new service from the Vancouver company Wishpond, puts local shopping mall…

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Google Tells Merchants to Pay Up

By: Trinity Hartman   |   June 6, 2012

In his comparison shopping engines blog Channel Dollars, Kevin Packler calls Google‘s recent decision to replace its free Google Product…

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Paid Video Reviews Trustworthy?

By: Trinity Hartman   |   June 5, 2012

A Forbes.com article recently trumpeted the rise of the video product review. With e-commerce plagued by fraudulent reviews, author Sean…

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