Trinity Hartman
Walmart to Offer Subscription Service
According to a recent Internet Retailer article, the retail chain Walmart will launch a subscription service called Goodies sometime next…
Advice for Amazon Sellers
For companies considering taking the plunge into Amazon.com waters, Econsultancy recently published a list of tips for optimizing sales on…
Piehead’s Cassandra Moore: Creating Multichannel Content
Just last weekend I found myself clicking around an Australian website in search of shipping information. I’d seen the rates…
Bing Liu: The Science of Detecting Fake Reviews
The dark art of rigging reviews is widespread across the web and has even ensnared several content26 clients over the years….
Panos Ipeirotis: Bad Reviews? Don’t Freak Out
Can negative product reviews boost sales? Are paid reviews more reliable than those written by amateurs? Do online shoppers care…
Shoddy Product Descriptions Hound Walmart
Think you can slap up a mediocre product description and no one will notice? Think again. Gamers have targeted Walmart…
Expedia’s Emily Pearce: User Reviews Rule the Roost
When traveling to a faraway spot, I like to know there’s a comfy bed waiting for me (preferably the clean…
Costco Ecommerce: Expect a Makeover
Do profitable brick-and-mortar stores need ecommerce? Costco Wholesale thinks so. The country’s second-largest retailer has announced plans to overhaul its…
Curata’s Pawan Deshpande: Content Curation
To succeed in e-commerce, brands need to craft exceptional content and present it in an engaging way. But they also…
Can Social Gifting Give Retailers a Boost?
Dear Facebook Friends, Have you noticed I’ve been spending an unhealthy amount of time obsessing over the upcoming French presidential…
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