Trinity Hartman

A former cheesehead, Trinity’s writing career has taken her from the Northwest to Europe and back again. She joined content26 in 2011.
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CNET Content Solutions Overview

By: Trinity Hartman   |   March 23, 2012

When CBS purchased CNET in 2008, the website had already established itself as a well-known brand for technology news and…

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CNET’s Eli Marcus: “A Holistic Approach to Content”

By: Trinity Hartman   |   March 23, 2012

Syndication forms only a small part of the services offered by CNET Content Solutions (CCS). While most of the division’s…

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Walmart Struggles to Catch Its E-Commerce Rivals

By: Trinity Hartman   |   March 21, 2012

Walmart is trying to light the fire beneath its “lagging e-commerce operation,” according to a recent Bloomberg article. Over the…

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How to Mobilize In-Store Shoppers

By: Trinity Hartman   |   March 7, 2012

Whether or not you believe the “mighty mobile” hype surrounding the future of mobile commerce, I can’t be the only…

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Retailers Defriend F-Commerce

By: Trinity Hartman   |   February 22, 2012

Facebook commerce is not for everyone. A recent report by Bloomberg notes that four major retailers (Gap, J.C. Penney, Nordstrom,…

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Amazon Considering Brick-and-Mortar Strategy?

By: Trinity Hartman   |   February 8, 2012

Seattleites love shopping local. And by “local” I mean browsing for $200 jeans at Nordstrom, downing 380-calorie drinks from Starbucks,…

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Invodo’s Craig Wax: Video Shapes Future of E-Commerce

By: Trinity Hartman   |   February 8, 2012

We recently wrote about the role video currently plays in savvy Internet retailers’ e-commerce strategies. But do videos make sense…

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Dynotag’s Murat Divringi: QR Codes Offer Retail Innovations

By: Trinity Hartman   |   February 1, 2012

I recently put on a funny hat and piled into a photo booth with a group of friends. This was…

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Sortable’s Christopher Reid: Leveraging Content to Provide Answers

By: Trinity Hartman   |   January 30, 2012

 Watch out, Google! Comparison shopping became a whole lot sexier with the launch of Sortable.com earlier this month. The decision…

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Target Corp. Acts to Prevent Showrooming

By: Trinity Hartman   |   January 25, 2012

Target Corp. has reportedly demanded exclusivity from its suppliers when it comes to some of the chain’s best-selling products. According…

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