Trinity Hartman

A former cheesehead, Trinity’s writing career has taken her from the Northwest to Europe and back again. She joined content26 in 2011.
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Twitter Roundup: Gilbane Digital Marketing Conference

By: Trinity Hartman   |   December 6, 2016

Approximately 200 marketers gathered in Boston last week to discuss the future of digital marketing. Here were some of my…

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Food Companies Look to Capture Online Grocery Sales

By: Trinity Hartman   |   November 10, 2016

We’re in the midst of a digital grocery boom. And grocery executives are scrambling to keep their brands relevant to…

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Content26 Launches Amazon Advertising Service for Brands

By: Trinity Hartman   |   November 3, 2016

Seattle-based digital agency content26 announced that it has launched a new service to help brands advertise more effectively on Amazon…

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CPG Summit to Provide Insight on Future of Ecommerce

By: Trinity Hartman   |   October 27, 2016

More than 200 ecommerce industry leaders with gather in Chicago on November 3 for the Online and Digital Grocery Summit….

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Four Takeaways from the Cleveland Research Company Ecommerce Forum

By: Trinity Hartman   |   September 21, 2016

What strategies and tactics should manufacturers use to drive ecommerce growth? That was the question that the ecommerce teams from…

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Shotfarm CEO Mike Lapchick Wants to Improve Walmart Content: Interview

By: Trinity Hartman   |   September 14, 2016

Content26 first got to know Shotfarm when we were working together on Walmart’s Store Assortment Online initiative. Founded in 2009,…

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Amazon Grocery: Top Ranking Brands

By: Trinity Hartman   |   August 31, 2016

Amazon grocery is expected to grow at a rate of 22% per year. By 2019 Amazon will become one of…

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Product Content Ebook: Advice for Getting Started

By: Trinity Hartman   |   January 28, 2016

I’m happy to announce that we published a product content ebook with our friends at Salsify: The 11 Rules to…

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Four Ways to Add Strategic Content to Your Product Pages

By: Trinity Hartman   |   January 6, 2016

Yesterday, we covered the ways Amazon has given third-party sellers access to enhanced A+ content for their product pages. So does this…

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Are You Keeping Up with Amazon Seller Content Changes?

By: Trinity Hartman   |   January 5, 2016

For nearly a decade, well-known brands selling on Amazon had a very important advantage over their smaller rivals: access to…

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