Trinity Hartman
Why You Should Embrace Omnichannel Selling: A Deloitte Study Summary
Planning to buy a new television? You might start by browsing consumer review sites on your laptop. Once you’ve narrowed…
Does Enhanced Content Matter in E-tailing’s Customer Experience Index?
When Lauren Freedman talks to online retailers about improving customer experience, she always brings up the importance of the product…
Why Marketing Needs Merchandising [Infographic]
Embed This Image On Your Site (copy code below): <a href=”http://content26.com/images/infographics/Marketing-and-Merchandising-large.png”><img style=”border: none;” alt=”Marketing and Merchandising Infographic” src=”http://content26.com/images/infographics/Marketing-and-Merchandising-small.png” /></a> <div>Courtesy…
Andrea Derricks: Personal Care Brands Lack Effective Digital Strategies
The online market for personal care items such as toothpaste, shampoo, diapers might still be small. But the big players…
Wayfair Sends Shoppers Elsewhere
Wayfair has found a way to make money from shoppers who use the site for product research. The home decor…
Create Content You Would Want to Read
If you were looking for information about your product, what type of content would be the most helpful to…
Facebook Still Not a Good Place to Sell
Facebook might have legions of users, but it has not turned out to be a good platform for selling products….
For Google, High-Quality Content Is Never Wrong
Google recently announced it will be making changes to its search algorithm. These changes always make companies nervous as it…
Cambashi’s Mike Evans: Retailers Will Innovate to Stay Relevant
Picture the cereal aisle of your favorite grocery store. When you start thinking about all the choices available, it will…
Webcollage Sold to Answers
The e-commerce content syndicator Webcollage has been bought by Answers.com. The sale price wasn’t made public, but news sources are…
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