Trinity Hartman
Retailers Increasing Conversion Rates with Instagram Photos
Product images from the photo-sharing site Instagram are showing up on retailer websites, helping boost conversion rates. Coach, Teva, lululemon, and Threadless…
Salsify’s Rob Gonzalez: Taking a Collaborative Approach to Product Information
Many companies have information about their products scattered across multiple departments and stored in a hodgepodge of spreadsheets, databases, and…
The Digital Age Requires Companies to Broaden
UX Booth editor Marli Mesibov reached out to several of the speakers at the content strategist conference Confab next month….
CPG an Increasingly Popular E-Commerce Category
Shoppers are turning to the web to make all kinds of purchases, including grocery and drugstore items, according to the…
Pay Attention to Packaging
Consumer packaged goods (CPG) companies face a lot of competition on grocery and drugstore shelves. That makes packaging more important…
Study: CPG Brands Need to Think Globally
Kantar Worldpanel has released a ranking that shows which consumer packaged goods (CPG) companies are chosen by consumers most often….
Grocers Discuss Impact of E-Commerce
Over the next decade, will e-commerce account for 11 percent of grocery sales? That’s the prediction, but panelists at the…
“Mobile is a Hurricane”
Want to succeed in e-commerce? Focus on what customers will always want: fast delivery, low prices, and a wide range…
Can Etsy Scale Up without Selling Out?
Etsy started out as an e-commerce platform that allowed crafty types to sell homemade goods. While Etsy’s base is small…
Your Video on Facebook? That Will Cost $1 Million
Starting this summer, companies will be able to pay approximately $1 million per day to have their video spots show…
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