Trinity Hartman
Target Tells Stories About Products
Target wants to go beyond product descriptions to tell consumers “stories about their products.” To that end, they’ve worked with…
Fashion Brand Uses Infographic to Increase Sales
Have you ever wondered how a brand goes about putting together a viral marketing campaign? Digital Aptitude offers a behind-the-scenes…
Walmart Continues to Pursue E-Commerce Success
The retail chain Walmart continues to look for ways to increase its revenues from e-commerce. The company recently announced that…
Rethinking the “Purchase Funnel”
A new report by Forrester Research suggests that marketers need to stop looking at the purchase process as a “funnel”…
New Item Setup: Making It Work [webinar recording]
Hopefully everyone who attended content26‘s recent webinar came away with a good understanding of how to use new item setup…
Will Google Create New Opportunities for Retailers?
Rumors have begun circulating that Google will begin taking orders for retail chains. The chains will then fulfill the online…
Etsy Scores Allies in the Brick-and-Mortar World
Etsy has set itself apart from the rest of the e-commerce world by offering up one-of-a-kind treasures such as handmade…
New Content26 Service Accelerates Product Launches
We’re excited to announce that we can now take care of all your New Item Setup needs. We decided to…
Walmart’s Focus on E-Commerce Is Paying Off
Walmart is pleased with the results of its decision to focus on increasing its e-commerce operations, according to the company’s…
Sara Wachter-Boettcher: Future-Ready Product Pages
Sara Wachter-Boettcher has become a vocal advocate for “future-friendly content.” What’s that? It’s content that offers a fantastic user experience…
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